Now, more than ever, marketing is a subject that impacts everyone’s lives. Gain the specialist skills and knowledge to prepare yourself for a career in the exciting field of marketing in this professionally accredited course.
BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.
The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.
- 'World-leading' research in Business, according to the latest Research Excellence Framework (REF)
- The Sunderland Business School is a member of ‘The Association of Business Schools’
- Accredited by The Chartered Institute of Marketing (CIM)
- Available as a sandwich year course where you can engage in a one-year industrial placement
- A strongly vocational programme with employability as a key focus with a mix of academic discussion and real-world case studies to expand critical thought and discussion
- 93.4% of our graduates are in employment, further study or training within six months of graduating, according to DLHE 2016/17 (based on full-time, first degree, home leavers)
- Our Business courses were ranked 3rd overall in the UK in the 2018 UK Engagement Survey
- Our Business courses were ranked 4th in the UK for Assessment and, 2nd in the UK for Retention and Progression, and 3rd in the UK for Employability in the 2018 UK Engagement Survey
Course Details - Modules
Essential Study and Employment Skills
Introduction to Marketing
Introduction to HRM and Talent Development
Introduction to Accounting and Finance
Introduction to Managing and Leading People
Introduction to Business Operations and Services
Personal and Professional Development
Quality Management for Organisational Excellence
Business ESR
Digital Marketing
Marketing Management and Metrics
Integrated Marketing Communications
Work placement (optional)
Developing the Reflexive Practitioner
Strategic Marketing
Psychology of Consumers in a Digital Age
Critical and Emerging Themes in Marketing
Branding and Reputation Management
Marketing Research in Practice
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Chartered Institute of Marketing
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
NN1N
Institution code:
S84
Campus Name:
Sir Tom Cowie Campus
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
Please click the following link to find out more about qualification requirements for this course
