Course Summary

Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link. Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world. **What's covered in the course?** You’ll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences. On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning. Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences. The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be. You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring. You will benefit from close tutor support and form strong partnerships with our staff. They are all marketing experts who have had successful careers, and they’ll share their experience and marketing know-how with you.

Course Details - Modules

The below typical core and elective modules should offer guidance on the modules you can expect to study: Contemporary Advertising, Digital Marketing Strategy, International Marketing, Marketing Strategy and Planning, PR Planning, Social Marketing, Sustainable Marketing.

Course Details – Assessment Method

Assessment Methods are not listed for this Course.

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: N550

Institution code: B25

Campus Name: Curzon Building Campus

Campus code:

Points of Entry

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

Pass with 120 credits at level 4. Must be in a related pathway Considered for entry onto level 5 for International Business all others level 6 only. Subject to satisfactory comparability of modular content at level 4. A transcript will be required.

Pass with 120 credits at level 4 and 120 credits at level 5. Must be in a related pathway with a minimum Merit profile overall Subject to satisfactory comparability of modular content at level 4 and 5 . A transcript will be required. Considered on an individual basis

Please visit: http://www.bcu.ac.uk/student-info/offer-making-strategy for more information about contextual offers.


Acceptable qualifications for entry onto the top-up degree: - 240 credits in a business related field. An overall module average of 55% in first and second year. Transferring students would need to have completed all the relevant modules already studied at levels 4 and 5 on our degree course. A transcript of modules studied will be required. - HND: Overall Merit profile for external applicants and Franchise applicants, the HND must be in a relevant subject area. - ABE Advanced Diploma: Must be in a relevant subject area. At least grade B in two module. - Foundation degree: Must be in a relevant subject area. 240 credits of appropriate prior learning must be achieved (120 credits at level 4 and 120 credits at level 5) and minimum of 60% overall must be achieved.

Please click the following link to find out more about qualification requirements for this course

Minimum Qualification Requirements

Minimum Further Information are not listed for this Course.

English language requirements

Test Grade AdditionalDetails
IELTS (Academic) 6.0 overall with no less than 5.5 in any level
English Language Entry Requirement Information are not listed for this Course.

Unistats information

Student satisfaction : 85%

Employment after 15 months (Most common jobs): 58%

Go onto work and study: 82%

Fees and funding

EU 9250.0 Year 1
England 9250.0 Year 1
Northern Ireland 9250.0 Year 1
Scotland 9250.0 Year 1
Wales 9250.0 Year 1

Additional Fee Information

Additional Fee Information are not listed for this Course.

Provider information

University House
15 Bartholomew Row
Address3 are not listed for this Course.
Birmingham
B5 5JU

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