Course Summary

**Innovate and develop creative solutions for digital marketing challenges.** Digital marketing channels have revolutionised business operations. Our BA (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. At Staffordshire Business School we provide a streamlined teaching method, allowing you to focus on one module at a time. To allow true immersion in each stage of your learning, you will study one topic over a five-week period and receive your results before starting the next module. Our approach focuses on individual skills and will develop your expertise as an independent learner and problem solver, preparing you for a fast-paced, focused career in business. You will be taught via a combination of lectures, tutorials, industry visits and independent study. A typical 20 credit module will include a week of moderated online preparation, three weeks of class where you will attend campus (a combination of physically and virtually), usually for no more than two consecutive days per week for lectures, tutorials and other activities, and one week for revision and assessment. On completion of this course you could find yourself pursuing a career as a Digital Marketing Manager, Social Media Manager, Content Manager, SEO Manager, Digital Analytics Manager or Customer Journey Specialist, or with the skills developed you could set up and run your own business. At Staffordshire University we place great emphasis on preparing you for the careers of the future, and as a student at Staffordshire Business School you will study the full spectrum of contemporary management and finance. You will use resources including books, journals and digital databases, social media resource banks and more to immerse yourself in each discipline and you will be challenged to picture what the business landscape of the future will be.

Course Details - Modules

Level 3: Communication in the Digital Age, Managing People for Planet and Profit, Business Performance, External Business Environments, Business Simulation Project (40 credits) Level 4: The Future of Work, Data and Decision Making, Global Challenges and Opportunities, Risk and Reward, Social Enterprise, The Balance of Power. Level 5: Compulsory - Digital Marketing Strategy, Data Analysis and Visualisation, Social Media Strategy and either Sustainable Business Development and Business Creativity and Innovation or Digital Content Creation or Digital Customer Experience. Level 6: Ethics in Marketing, Applied Consultancy Project (40 credits) and either Innovative Change Management or Corporate Reputation.

Course Details – Assessment Method

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a Tutorial Assessment, which carries a weighting of around 10% and your attendance and participation in class will be reflected in the awarded mark.

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: N1NB

Institution code: S72

Campus Name: Staffordshire University (Stoke Campus)

Campus code:

Points of Entry

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements


Please click the following link to find out more about qualification requirements for this course

Minimum Qualification Requirements

Minimum Further Information are not listed for this Course.

English language requirements

Test Grade AdditionalDetails
English Language Entry Requirement Information are not listed for this Course.

Unistats information

Student satisfaction : 91%

Employment after 15 months (Most common jobs): 60%

Go onto work and study: 85%

Fees and funding

England 9250.0 Year 1
Northern Ireland 9250.0 Year 1
Scotland 9250.0 Year 1
Wales 9250.0 Year 1
Channel Islands 9250.0 Year 1
EU 14000.0 Year 1
International 14000.0 Year 1

Additional Fee Information

Additional Fee Information are not listed for this Course.

Provider information

College Road
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Stoke on Trent
ST4 2DE

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