The communications and marketing industries have grown rapidly in recent years, presenting a tremendous opportunity for graduates. This unique course will teach you about the significance of data analytics and how it's reshaping media relations and marketing. You will learn about the ethical concerns around the use of 'big data', but also develop your own data research skills to create effective marketing campaigns across multiple media platforms. You will learn about consumer behaviour, branding, customer relationships and digital communications. The degree will enable you to think analytically, strategically and ethically through a series of exciting practical projects that have been designed by industry professionals. Real world scenarios are used to encourage the implementation of skills you've learnt in an effective way that can open up exciting career opportunities. A Placement Year is an opportunity to put what you’re learning on your course into practice, to build your professional network, gain relevant experience to add to your CV and get an insight into what it is really like to work in a particular sector. It could even lead to a graduate job; all before the start of your final year! During the Placement Year, not only will you be an employee of the organisation, which will come with commitments and regulations, you will be representing St Mary’s University and will be expected to behave in a responsible and professional manner at all times, upholding and enhancing the reputation of the University. Specifically, you will need to adhere to the regulations that apply within your workplace and to the St Mary’s Student Charter and Work Placement Terms and Conditions (available in My Placements on e:Vision). As an employee, you have a responsibility to find out, understand and meet all expectations set by your Placement Supervisor and the Placement Provider organisation more generally.

Modules are not listed for this Course.

Each module is usually assessed through one written assignment and one practical assignment. You will also undertake your own research, give presentations, design and produce media campaigns. Your final project can be either a written dissertation or practical-based assignment (such as a big data project and/or a multimedia marketing campaign). In the final stage of the course, we encourage you to take up a work placement that will count towards your final grade.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N601

Institution code: S64

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 58%

Employment after 15 months (Most common jobs): 75%

Go onto work and study: 90%

Additional Fee Information are not listed for this Course.

St Mary's University
Waldegrave Road
Address3 are not listed for this Course.
Twickenham
TW1 4SX