Business Management and Marketing (with Placement Year)
St Mary's University, Twickenham
Business Management and Marketing (with Placement Year)
Course Summary
Our Business Management and Marketing degree course was designed by top marketing practitioners and academics. It takes into account what employers say about new marketing recruits, what they need from them and this programme aims to meet these needs.
Employers want young marketeers who can:
Apply marketing ideas and theories in practical situations – whether in planning what to do or in implementing ideas
Use the latest technological innovations, including the web and social media, to plan and deliver marketing campaigns
Achieve the best professional management and ethical standards and apply them to the marketing world – with colleagues, businesses and customers
We aim to give you practical experience through our extensive placement and mentoring programmes, which will equip you with hands-on skills and guidance from industry professionals. You will organise your placement with the help of the Workplace Learning Team and can choose to do it in a location that suits you.
St Mary’s is a small and beautiful campus university in London, with a friendly, professional atmosphere. We are near some of the largest marketing companies and surrounded by successful small businesses who need marketing expertise and welcome placements.
You will learn about contemporary issues in marketing (whatever they may be at the time) throughout the degree, making sure you’re in touch with the latest developments in marketing.
Completion of the degree leads to dual accreditation:
Bachelor's degree in Business Management and Marketing
Level 5 Diploma in Management and Leadership from the Charted Management Insitute(subject to CMI moderation)
You’ll also receive the Chartered Institute of Marketing’s Certificate in Professional Marketing if you complete the additional preparation and exams (subject to validation).
A placement year enables students to undertake a year of experience in an organisation between their second and final year. It is a substantial piece of paid experience where you can make a real contribution to your employer and it can really make you stand out from the crowd!
It will also enable you to:
Apply the knowledge and skills you gain from your course in a work setting
Build your commercial awareness and insights into organisations and industries you might want to work in.
Develop your professional skills through company training, networking skills and confidence in the workplace
Get some great experience for future job applications or even land a graduate job!
Securing a placement can really help you develop your job search skills and the Employability Service placement and careers teams can support you to find and apply for available opportunities. You will need to attend some preparatory workshops which will explain all aspects of the placement year and give you the skills to find the placement of your choice. With access to our jobs board, careers events and employer contacts you will be able to approach companies confidently and find the right opportunity for you.
Please note: in the event that you cannot secure a placement you will be able to transfer onto the 3 year version of your degree programme.
Course Details - Modules
Year one modules include Contemporary Business Issues, Financial Decision Making, Human Resource Management, Introduction to Management Theory, Organisational Behaviour and Contemporary Marketing Practice
Course Details – Assessment Method
You will be assessed in a variety of ways to test knowledge, understanding and skills development throughout your degree. The programme uses a broad range of assessments including business reports, essays, practical exercises, presentations, case studies, examinations, seminar and simulation exercises.
As well as traditional exam-based assessments and coursework, the programme makes use of assessed blogs. Wherever possible, you’ll be assessed using digital methods and feedback.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
N704
Institution code:
S64
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
GCSE Mathematics with grade 4/C or above is required
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.