Digital Marketing
Birmingham City University
Digital Marketing
Course Summary
This BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications.
It’s a powerful mix where you’ll be working with professionals to learn key skills in a fast-paced creative industry. You’ll find yourself in placement activities making campaigns for top advertising agencies like AMVBBDO, or delivering development solutions to famous entertainment brands like the BBC, or using the latest technologies to produce exciting events, interactive experiences and games for global clients like SONY.
BA Digital Marketing is developed with our industry partners who are looking for “agency ready talent” and our students who are “100 per cent satisfied” with the course content and teaching (NSS 2016).
You’ll be based in the professional environment of your own digital media team and you will engage in workshops, lectures and live client-facing assignments with your peers, tutors and industry mentors.
As you progress through the course you will build a knowledgeable skillset that gives you proficiency and know-how across disciplines and specialist expertise within them. Along the way, you’ll build a tangible ‘portfolio of practice’ that showcases your work and proves your professionalism; you’ll be making and delivering real media assets for real clients in the real world. You’ll be looking for ways to reimagine trends, build brands, find fame, add value, optimise content, disrupt behaviors and monetise ideas across a range of media, platforms and channels.
To do this you’ll need to understand how it all works, and your BA Digital Marketing course has the answers in a unique combination of options and projects.
In addition to studying your specialism you’ll be working in collaboration with your peers, who’ve chosen to specialise in fast-track degrees around the feature film, digital art, and video games industries. You’ll work together with expert professionals and tutors on shared projects to develop, make and deliver tangible media solutions to live briefs from big brands and prestigious clients.
All our teaching staff are professional academics with decades of proven experience and award-winning track records in digital marketing communications and advertising. Our industry partners are in the world’s top agency listings with global clients, some of the most famous brands in the world, elite credentials and internationally awarded campaigns.
Course Details - Modules
Modules are not listed for this Course.
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code: P647
Institution code: B25
Campus Name: Parkside Building Campus
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Excluding subjects General Studies & Critical Thinking
A maximum of 4 subjects are considered. These can be other A/S Levels (as long in a different subject) A-Levels or Level 3 equivalents.
Please visit: http://www.bcu.ac.uk/student-info/offer-making-strategy for more information about contextual offers.
Achieve a minimum of 120 tariff points achieved in either five Highers or from a combination of two Advanced Highers plus two Highers.
Where only Highers have been taken a minimum of grades BBBCC is required. Where a combination of Highers and Advanced Highers have been taken you must achieve grades of CC in two Advanced Highers plus grades of CC in two Highers.
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Considered with a maximum of 3 other Level 3 qualifications (AS Levels must be in different subject to A-Levels) to obtain 120 pts
Pass with 60 credits overall. At least 45 credits at Level 3 with 20 credits at merit or distinction
Information, Communication Technology and Business subjects preferred but other subjects also considered
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Achieve a minimum of 120 tariff points achieved in either three Advanced Highers or from a combination of two Advanced Highers plus two Highers.
Where three Advanced Highers have been taken achieve a minimum of grades CCC
Where a combination of Highers and Advanced Highers have been taken you must achieve (grades of CC in two Advanced Highers plus grades of CC in two Highers).
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Must be in a topic related to the degree subject being applied for
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
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Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Obtain a minimum of 28 points overall
For students who do not already hold a GCSE in English Language at Grade C/4 or above Standard Level English Language (not literature) English A - Grade 4 or above or English B - Grade 5 from the IB Diploma will be accepted
For students who do not already hold a GCSE in Mathematics at Grade C/4 or above Standard Level Maths, grade 5 or above from the IB Diploma will be accepted
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Pass the Irish Leaving Certificate with a minimum of 120 tariff points, achieved in five Higher level subjects. This must include English Language and Maths taken at either Ordinary Level (minimum grade O1-O4 (or A-C/A1-C3)) or Higher level minimum grade H1/H7 (or A-D / A1-D3 up to and including 2016
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
See level 3 entry under Irish Leaving Certificate for full details
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Considered with a maximum of 3 other Level 3 qualifications to obtain 120 pts
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
English language requirements
| Test | Grade | AdditionalDetails |
|---|---|---|
| IELTS (Academic) | 6.0 | overall with no less than 5.5 in any level |
Unistats information
Student satisfaction : 85%
Employment after 15 months (Most common jobs): 58%
Go onto work and study: 82%
Fees and funding
| EU | 11100.0 | Year 1 |
| England | 11100.0 | Year 1 |
| Northern Ireland | 11100.0 | Year 1 |
| Scotland | 11100.0 | Year 1 |
| Wales | 11100.0 | Year 1 |
Additional Fee Information
Additional Fee Information are not listed for this Course.
Provider information
University House
15 Bartholomew Row
Address3 are not listed for this Course.
Birmingham
B5 5JU
15 Bartholomew Row
Address3 are not listed for this Course.
Birmingham
B5 5JU