Informed by industry and taught by academics with current professional experience, this programme delivers a comprehensive understanding of global fashion marketing and management, with a focus on the latest digital concepts and techniques. As a business course within an art school setting, it offers the academic rigour of a Russell Group university degree while nurturing the creative skills that will help you to stand out in the fashion world. Part of a vibrant arts campus, you’ll be able to put your skills into practice using our superb studio facilities, with the opportunity to collaborate on projects with students from other fashion-related disciplines. Our academics’ strong professional links mean you’ll also have unrivalled exposure to industry through guest lectures, company project briefs and visits to leading brands in the UK and overseas, while our proximity to London opens up a wealth of internship opportunities. You’ll graduate with finely tuned strategic and creative thinking skills and exceptional digital know-how, giving you an advantage as you enter the job market. Past graduates are now pursuing successful careers with companies such as John Lewis, Tommy Hilfiger, Arcadia Group, Next, Tom Ford and The Fold and many others.
Course Details - Modules
Typical core modules include: Introduction to Research; Fashion Contexts; Introduction to Business; Fashion Styling and Creative Practice; Consumer Intelligence; Product Management; Trend Forecasting; Retail Futures; Creative Strategy; Critical Issues; Digital Marketing; Professional Planning.
Optional modules include: Business Skills for Creative Industries; Creative Writing; Creative Futures; Image and Branding; Sight and Sound; Visual Culture.
Course Details – Assessment Method
You’ll learn through a mix of lectures, seminars, individual and group tutorials, workshops and private study. You’ll gain practical digital and fashion styling skills, and experience of writing strategic reports and business plans, alongside your contextual and theoretical knowledge. The curriculum also includes guest lectures, live briefs and optional study visits to leading fashion brands in the UK and overseas.
Alongside your subject-specific knowledge, you’ll develop superb research, critical analysis, team working and communication skills that will prove invaluable as your career progresses.
You’ll be assessed on your coursework, which may take the form of written work with supporting visual portfolios, essays, marketing plans, illustrated business reports, creative formats such as film, image and editorial, and your final project.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
WN25
Institution code:
S27
Campus Name:
Winchester School of Art
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
preferably including a Business or Humanities subject.
Offers typically exclude General Studies and Critical Thinking.
We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. For example, S5 – S6 (2 years): AABBB (A in specific subject) or S6 (1 year): ABBBB (A in specific subject).
Unless a more advanced level (Higher or Advanced Higher) is specified in the stated entry requirements, all applicants will be required to have achieved a pass in Mathematics and English at Standard Grade, Grade 3 or National 5, Grade C, the equivalent of GCSE Grade C/ Grade 4"
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
60 credits overall in an art related subject with a minimum of 45 credits at level 3. Out of the 45 credits at level 3, Distinction in 24 credits and Merit in 21 credits
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education. Please see the University of Southampton’s Curriculum for Excellence Scotland Statement for further information. Applicants are advised to contact Admissions for more information.
Distinction, Distinction in the BTEC National Diploma plus B in an A level.
Preferably including a Business or Humanities subject.
Pass, with 30 points overall with 15 points at Higher Level
Applications where Higher Level subjects have been studied without the full Diploma, will also be considered on a case by case basis.
International Baccalaureate Career-related Programme (IBCP):
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements.
Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Distinction, Distinction, Merit in the BTEC National Extended Diploma.
Preferably including a Business or Humanities subject.
Preferably including a Business or Humanities subject.
Distinction in the BTEC National Extended Certificate plus BB in two A levels
Preferably including a Business or Humanities subject.
BBB from three A levels
or
BB from two A levels and B from the Advanced Welsh Baccalaureate Skills Challenge Certificate
Preferably including a Business or Humanities subject
Offers typically exclude General Studies and Critical Thinking.
M2 M2 M2 in three principal subjects
Preferably including a Business or Humanities subject.
We welcome applicants with other qualifications eg. European Baccalaureate. You will be expected to attain an A level equivalent standard.
The University of Southampton requires all applicants to achieve at least a Grade 4 in English and Mathematics GCSEs (taken in England) or a Grade C in both subjects (where taken in Northern Ireland or Wales). Some degree subjects stipulate specific additional GCSE minimum grades, which will be specified as part of the individual degree programme entry requirements.
For more details on the suitability of your qualifications or foundation programme please contact the Faculty of Arts and Humanities Admissions Team at AdmissionsUG.AH@southampton.ac.uk
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
IELTS (Academic)
6.5
with no component below 6.0
All programmes at the University of Southampton are taught and assessed in the medium of English (other than those in modern foreign languages). Therefore, all applicants must demonstrate they possess at least a minimum standard of English language proficiency.
Find out more about the University’s English Language requirements
