**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University.
Please check the Sheffield Hallam University website for the latest information.**
**Course summary**
- Study your foundation year, then progress to a degree with industry accreditation from the Chartered Institute of Public Relations (CIPR).
- Research, plan, implement and manage successful PR and media campaigns.
- Gain an in-depth knowledge of the media including industries, audiences and texts.
- Access specially designed teaching rooms to enable content creation and editing.
- Engage with current debates about the relationship between public relations, the media and wider society.
Examine and evaluate key theories relating to PR and the media and study professional issues on this wide-ranging course. Your studies are led by a team that includes national award-winning industry specialists, with experience across TV, health, charity, public and private sectors, and internationally recognised PR and media theorists.
**How you learn**
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course is suitable if you don’t meet the entry requirements for our BA (Hons) Public Relations and Media course, or you want extra preparation before starting degree-level study. You share the first year with other media arts and communication foundation year students, then move on to the degree.
Throughout the course you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored. This includes a mix of tutor-directed learning, discussions and student-led exercises and activities where you engage in collaborative activities in face-to-face and virtual learning environments.
You learn through:
- essays
- practical tasks and projects
- case studies
- reports
- group work
- concept maps
- research tasks and projects
- electronic assessment
- oral presentations
- portfolios of work
In the foundation year, you'll study wide-ranging media arts and communication topics, while also focussing on your particular subject area and completing assignments in that field. You'll grow as a creative, and begin developing a professional portfolio. You'll also become familiar with Hallam's exceptional facilities and staff, so you're fully prepared for undergraduate study.
**Applied learning**
**Work placements**
You will have the opportunity to arrange a year-long work placement in between your third and fourth years. This gives you a real-world experience to prepare you for your future career. Recent students have worked with the BBC, regional newspapers, local and national PR agencies, Disney, South Yorkshire Police, Sheffield Children's Hospital and in the voluntary sector.
**Networking opportunities**
Every year we hold industry events that bring you together with regional and national PR experts. Graduates return to share their experiences and top tips for finding jobs. Selected students are offered a chance to be mentored by PR professionals for one year.
You gain automatic free student membership of the Public Relations Consultants Association (PRCA) and all the benefits that come with it, including exclusive access to work placements, internships, graduate schemes and entry level jobs, free and unlimited online training, and free access to the industry-recognised PRCA Online Certificate.
Course Details - Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1
Compulsory modules
Creative Synergies In Media Production 40
Media In Context 20
Media Project 40
Preparing For Independent Practice And Study 20
Year 2
Compulsory modules
Making Media 20
Making Media 2 20
Media Audiences 20
Media Evolution And The Professional Landscape 20
Media Industries 20
Media Texts And Genres 20
Year 3
Compulsory modules
Media, Identities And Representations 20
Media Technologies 20
News Media 20
The Media, Power And Politics 20
Elective modules
Applied Photography 20
Global Communications Strategy And Critique 20
Music And Events Pr And Management 20
Radio And Sound Production 20
Storytelling In Film, Television And Beyond 20
Tv And Video News Skills 20
Year 4
Optional modules
Placement Year -
Final year
Compulsory modules
Applied Project/Dissertation For Media 20
Globalisation And The Media 20
Postcolonial Media Culture 20
Researching For The Media 20
Elective Modules
Alternative Media 20
Communication Through Photography 20
Corporate Communications: Strategy And Critique 20
Moral Panics 20
Pr And Power 20
Radio Broadcasting 20
Tv Journalism And Production 20
Course Details – Assessment Method
Coursework
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
A037
Institution code:
S21
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Foundation
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
This must include at least 32 points from one A level or equivalent BTEC qualifications. For example:
CDD at A Level.
MMP in BTEC Extended Diploma.
A combination of qualifications, which may include a maximum of one AS level, EPQ and general studies
An Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
Please note the University will only admit students who are aged 18 or
over at the point of enrolment.
Please click the following link to find out more about qualification requirements for this course
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
IELTS (Academic)
6.0
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.
English Language Entry Requirement Information are not listed for this Course.
Unistats information
Student satisfaction :
79%
Employment after 15 months (Most common jobs):
70%
Go onto work and study:
90%
Fees and funding
Republic of Ireland
9250.0
Whole course
EU
14415.0
Whole course
England
9250.0
Whole course
Northern Ireland
9250.0
Whole course
Scotland
9250.0
Whole course
Wales
9250.0
Whole course
Channel Islands
9250.0
Whole course
International
14415.0
Whole course
Additional Fee Information
Our tuition fees for UK students starting full-time undergraduate study in 2022/2023 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year.
During your placement year you will pay a reduced fee of £1,200.
Provider information
City Campus
Howard Street
Address3 are not listed for this Course.
Sheffield
S1 1WB
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