Marketing with Public Relations with Foundation Year
Sheffield Hallam University
Marketing with Public Relations with Foundation Year
Course Summary
**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University.
Please check the Sheffield Hallam University website for the latest information.**
**Course summary:**
- Study your foundation year, then progress to the full degree.
- Develop important business skills from the very first day.
- Undertake applied projects and explore different ways of working.
This foundation year has been designed to enhance your knowledge in advance of undergraduate study. You'll study a range of business-related topics, and apply your skills on rewarding projects and assignments. After completing your foundation, you'll have everything you need for full honours degree study, and progress directly onto the BA Marketing with Public Relations course.
**How you learn:**
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing with Public Relations course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.
You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city.
You learn through:
- lectures and seminars
- case studies
- presentations
- self-directed study
- work placements
- activities and events
In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.
**Applied learning - Degree preparation**
After the foundation year, you will be ready to start the full degree. BA Marketing with Public Relations is an engaging, challenging course on which you'll cover everything from crisis management to creative skills, and prepare yourself to innovate and communicate in a range of exciting settings
**Work placements**
On the full course, you will have the opportunity to arrange a paid year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Other marketing graduates have gone on to work for McCann Erikson, Uber Agency, WDMP
**Live projects**
You will have the opportunity to arrange a year-long work placement in between your second and third years of the full degree. This gives you a real-world experience to prepare you for your future career.
**Field trips**
Marketing students are all eligible to join the Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry run through Sheffield Hallam University's #GoGlobal scheme.
Course Details - Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course.
Year 1 - Compulsory modules
Contemporary Issues
Introduction To Business
Organisation Management And Delivery 1
Organisation Management And Delivery 2
Self And Stakeholder Management
Elective modules
The Practice Of Accounting, Finance And Economics
The Practice Of Business
The Practice Of Business In The Events, Food, Hospitality And Tourism Industries
Year 2 - Compulsory modules
Introduction To Pr
Market And Digital Analysis
Marketing Research And Employability
Pr And Persuasion
Principles Of Marketing
Elective modules
Foreign Language
Marketing Organisations And Society
Year 3 - Compulsory modules
Global Communications Strategy And Critique
Marketing Metrics
Reputations, Issues And Crisis Management
Sales And Business Skills
Strategic Approaches To Marketing Management
Elective modules
Foreign Language
Integrated Marketing Communications
Service And Retail Marketing
Year 4 - Optional modules
Placement Year
Final year - Compulsory modules
Contemporary And Professional Issues In Public Relations
Go-To-Market In The Digital Environment
Marketing In A Global Context
Pr Specialisms
Strategic Brand Management
Elective modules
Communication Concepts For Marketers
Foreign Language
Relationship Marketing Management
Course Details – Assessment Method
Coursework
Exam
Practical Assessment
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
B016
Institution code:
S21
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Foundation
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example:
CC at A Level
MPP in BTEC Extended Diploma.
A combination of qualifications, which may include AS levels and EPQ.
Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
Please note the University will only admit students who are aged 18 and over at the point of enrolment.
Please click the following link to find out more about qualification requirements for this course
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
IELTS (Academic)
6.0
ELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.
If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.