Course Summary

**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.** **Course summary:** - Study your foundation year, then progress to the full degree. - Develop important business skills from the very first day. - Undertake applied projects and explore different ways of working. This foundation year has been designed to enhance your knowledge in advance of undergraduate study. You'll study a range of business-related topics, and apply your skills on rewarding projects and assignments. After completing your foundation, you'll have everything you need for full honours degree study, and progress directly onto the BA Marketing with Public Relations course. **How you learn:** All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing with Public Relations course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree. You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city. You learn through: - lectures and seminars - case studies - presentations - self-directed study - work placements - activities and events In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study. **Applied learning - Degree preparation** After the foundation year, you will be ready to start the full degree. BA Marketing with Public Relations is an engaging, challenging course on which you'll cover everything from crisis management to creative skills, and prepare yourself to innovate and communicate in a range of exciting settings **Work placements** On the full course, you will have the opportunity to arrange a paid year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Other marketing graduates have gone on to work for McCann Erikson, Uber Agency, WDMP **Live projects** You will have the opportunity to arrange a year-long work placement in between your second and third years of the full degree. This gives you a real-world experience to prepare you for your future career. **Field trips** Marketing students are all eligible to join the Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry run through Sheffield Hallam University's #GoGlobal scheme.

Course Details - Modules

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. Year 1 - Compulsory modules Contemporary Issues Introduction To Business Organisation Management And Delivery 1 Organisation Management And Delivery 2 Self And Stakeholder Management Elective modules The Practice Of Accounting, Finance And Economics The Practice Of Business The Practice Of Business In The Events, Food, Hospitality And Tourism Industries Year 2 - Compulsory modules Introduction To Pr Market And Digital Analysis Marketing Research And Employability Pr And Persuasion Principles Of Marketing Elective modules Foreign Language Marketing Organisations And Society Year 3 - Compulsory modules Global Communications Strategy And Critique Marketing Metrics Reputations, Issues And Crisis Management Sales And Business Skills Strategic Approaches To Marketing Management Elective modules Foreign Language Integrated Marketing Communications Service And Retail Marketing Year 4 - Optional modules Placement Year Final year - Compulsory modules Contemporary And Professional Issues In Public Relations Go-To-Market In The Digital Environment Marketing In A Global Context Pr Specialisms Strategic Brand Management Elective modules Communication Concepts For Marketers Foreign Language Relationship Marketing Management

Course Details – Assessment Method

Coursework Exam Practical Assessment

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: B016

Institution code: S21

Campus Name: Main Site

Campus code:

Points of Entry

The following entry points are available for this course:

Foundation

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example: CC at A Level MPP in BTEC Extended Diploma. A combination of qualifications, which may include AS levels and EPQ.

Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.


Please note the University will only admit students who are aged 18 and over at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-with-public-relations-with-foundation-year/full-time/2022

Minimum Qualification Requirements

Minimum Further Information are not listed for this Course.

English language requirements

Test Grade AdditionalDetails
IELTS (Academic) 6.0 ELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-with-public-relations-with-foundation-year/full-time/2022

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-with-public-relations-with-foundation-year/full-time/2022

Unistats information

Student satisfaction : 79%

Employment after 15 months (Most common jobs): 70%

Go onto work and study: 90%

Fees and funding

Republic of Ireland 9250.0 Year 1
EU 14415.0 Year 1
England 9250.0 Year 1
Northern Ireland 9250.0 Year 1
Scotland 9250.0 Year 1
Wales 9250.0 Year 1
Channel Islands 9250.0 Year 1
International 14415.0 Year 1

Additional Fee Information

During your placement year you will pay a reduced fee of £1,200.

Provider information

City Campus
Howard Street
Address3 are not listed for this Course.
Sheffield
S1 1WB

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