**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University.
Please check the Sheffield Hallam University website for the latest information**
**Course summary:**
- Acquire a sound foundation in marketing – gaining fundamental and contemporary knowledge.
- Study insightful PR modules which equip you for working in the sector.
- Develop the digital communication skills employers are looking for.
- Learn to safeguard reputations and understand why organisations value them.
The dynamic, fast-paced marketing and PR industries have never been so closely connected – graduates of these subjects are expected to have skills and attributes for both fields. On this course, you'll cover everything from crisis management to creative skills, preparing yourself to innovate and communicate in a range of exciting settings.
**How you learn:**
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business. Assessment is supported through timely and meaningful feedback. For each assessment you receive written feedback from tutors, while less formal feedback may be given by your peers. Self-evaluation is also encouraged. Throughout the course, you'll learn fundamental and specialist skills for marketing and PR, which will be cemented by live projects, guest lectures and placement opportunities.
You learn through:
- lectures, workshops and seminars
- guest lectures from PR and industry experts
- collaborative activities
- research tasks
- attendance at industry events
- portfolio building
**Applied learning - Work placements**
You’ll have the opportunity to arrange a paid year-long work placement in between your second and third years. A placement gives you a real-world experience to prepare you for your future career, and many students find jobs with their placement companies after graduating. Marketing graduates have gone on to work for businesses including McCann Erikson, Uber Agency and WDMP.
**Live projects**
You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.
**Field trips**
You’ll be able to join the student Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry.
**Networking opportunities**
Your lecturers are actively involved in the marketing and PR industries and related academic research. This gives them access to useful contacts and a contemporary understanding of industry practice, which feeds into the teaching of the course. The course also features guest speakers from the national and international PR and marketing industries.
You’ll have the opportunity to attend conferences and events designed to offer you additional professional insight, as well as the chance to network with experts in the industry (there may be an additional charge for these). They also include a number of Sheffield Hallam University industry events, such as Grad Talk and Pathways, which are held on campus throughout the course.
Course Details - Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course.
Year 1 - Compulsory modules
Introduction To PR
Market And Digital Analysis
Marketing Research And Employability
Pr And Persuasion
Principles Of Marketing
Elective modules
Foreign Language
Marketing Organisations And Society
Year 2 - Compulsory modules
Global Communications Strategy And Critique
Marketing Metrics
Reputations, Issues And Crisis Management
Sales And Business Skills
Strategic Approaches To Marketing Management
Elective modules
Foreign Language
Integrated Marketing Communications
Service And Retail Marketing
Year 3 - Optional modules
Placement Year
Final year - Compulsory modules
Contemporary And Professional Issues In Public Relations
Go-To-Market In The Digital Environment
Marketing In A Global Context
Pr Specialisms
Strategic Brand Management
Elective modules
Communication Concepts For Marketers
Foreign Language
Relationship Marketing Management
Course Details – Assessment Method
Exam
Coursework
Practical Assessment
Course Details – Professional Bodies
Chartered Institute of Marketing
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
A116
Institution code:
S21
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
BBC at A Level
DMM in BTEC Extended Diploma.
A combination of qualifications, which may include AS levels, EPQ and general studies
Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.
Please note the University will only admit students who are aged 18 at the point of enrolment.
Please click the following link to find out more about qualification requirements for this course
