**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University.
Please check the Sheffield Hallam University website for the latest information.**
**Course summary:**
- Study your foundation year, then progress to the full degree.
- Develop important business skills from the very first day.
- Undertake applied projects and explore different ways of working.
This foundation year has been designed to enhance your knowledge in advance of undergraduate study. You'll study a range of business-related topics, and apply your skills on rewarding projects and assignments. After completing your foundation, you'll have everything you need for full honours degree study, and progress directly onto the BA Marketing with Psychology course.
**How you learn:**
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing with Psychology course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree.
You will learn in a supportive, challenging and exciting environment. You will be based in Sheffield Business School — a vibrant, dynamic setting with excellent facilities located in the heart of the city.
You learn through:
- lectures and seminars
- case studies
- presentations
- self-directed study
- work placements
- activities and events
In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study.
**Applied learning - Degree preparation**
After the foundation year, you will be ready to start the full degree. BA Marketing with Psychology is an engaging, challenging course on which you'll cover the breadth of consumer psychology and gain a solid base in marketing — developing the skills and attributes that modern employers expect.
**Work placements**
We recommend for all undergraduate marketing students to gain real-world experience on placement. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can involve anything from a short internship to a year-long paid position. Other marketing graduates have gone on to work for Nestle, Audi, IBM, John Lewis.
**Live projects**
Throughout the BA course, you'll work on live projects based on live briefs. These will allow you to make connections between your marketing and psychology studies — delivering credible outcomes for clients.
**Field trips**
There are field trip opportunities available to all undergraduate marketing students. These are delivered via the Marketing Society, and have included a visit to ITV studios.
**Networking opportunities**
The Marketing Society hosts numerous events throughout the academic year which offer students the opportunity to network with marketers, business leaders, academics and students.
Course Details - Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course.
Year 1 - Compulsory modules
Contemporary Issues
Introduction To Business
Organisation Management And Delivery 1
Organisation Management And Delivery 2
Self And Stakeholder Management
The Practice Of Business
Year 2 - Compulsory modules
Marketing Organisations And Society
Marketing Research And Employability
Positive Psychology
Principles Of Marketing
Social Psychology
Elective modules
Advertising, Promotion And Creativity
Foreign Language
Year 3 - Compulsory modules
Marketing Metrics
Sales And Business Skills
Strategic Approaches To Marketing Management
Work Based Project: Learning In The Workplace
Elective modules
Foreign Language
Integrated Marketing Communications
Service And Retail Marketing
Year 4 - Optional modules
Placement Year
Final year - Compulsory modules
Go-To-Market In The Digital Environment
Organisational Psychology
Strategic Brand Management
The Psychology Of Consumption
The Social Psychology Of Digital Media
Elective modules
Communication Concepts For Marketers
Foreign Language
Relationship Marketing Management
Course Details – Assessment Method
Coursework
Exam
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
B014
Institution code:
S21
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Foundation
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example:
CC at A Level
MPP in BTEC Extended Diploma.
A combination of qualifications, which may include AS levels and EPQ.
Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
Please note the University will only admit students who are aged 18 or over at the point of enrolment.
Please click the following link to find out more about qualification requirements for this course
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
IELTS (Academic)
6.0
If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.
If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
