**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University.
Please check the Sheffield Hallam University website for the latest information.**
**Course summary:**
- Learn how to apply psychological theory to marketing practice.
- Understand contemporary marketing and consumer psychology.
- Gain hands-on experience through placements and live projects.
- Graduate as a creative, innovative and entrepreneurial marketer.
On this course you’ll gain a challenging business education. You'll cover the breadth of consumer psychology and gain a solid base in marketing – developing the skills and attributes that modern employers expect. When you graduate you'll be ready to enter a range of rewarding marketing positions, or delve deeper into psychology and consumer behaviour.
**How you learn:**
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business and fundamental psychology. You’ll quickly gain a handle on both marketing practice and consumer psychology, undertaking rigorous academic modules and exciting live briefs. You’ll learn the skills employers are looking for – from strategic brand management to marketing innovation and organisational psychology. In doing so, you’ll prepare not only for your first graduate position, but beyond.
You learn through:
- lectures
- seminar-based discussions
- live client briefs
- tutorials and workshops
- experiential learning
- research projects
**Applied learning - Work placements**
We recommend marketing students gain real-world experience through placements. We have a range of useful industry contacts and offer support to help you find a suitable opportunity. These can range from a short internship to a year-long paid position, and many students find jobs with their placement companies after graduating. Other marketing graduates have gone on to work for Nestlé, Audi, IBM and John Lewis.
**Live projects**
You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Work experience projects will also allow you to make connections between your marketing and psychology studies – delivering credible outcomes for clients.
**Field trips**
There are field trip opportunities available to all marketing students. These are delivered via the student Marketing Society, and have included a visit to ITV Studios.
**Networking opportunities**
We have a student Marketing Society that complements and enhances your academic studies and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.
**Competitions**
The live client brief forms part of an external competition. You'll be supported by tutors if you’d like to enter.
Course Details - Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1 - Compulsory modules
Marketing Organisations And Society
Marketing Research And Employability
Positive Psychology
Principles Of Marketing
Social Psychology
Elective modules
Advertising, Promotion And Creativity
Foreign Language
Year 2 - Compulsory modules
Marketing Metrics
Sales And Business Skills
Strategic Approaches To Marketing Management
Work Based Project: Learning In The Workplace
Elective modules
Foreign Language
Integrated Marketing Communications
Service And Retail Marketing
Year 3 - Optional modules
Placement Year
Final year - Compulsory modules
Go-To-Market In The Digital Environment
Organisational Psychology
Strategic Brand Management
The Psychology Of Consumption
The Social Psychology Of Digital Media
Elective modules
Communication Concepts For Marketers
Foreign Language
Relationship Marketing Management
Course Details – Assessment Method
Coursework
Exams
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
A117
Institution code:
S21
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
One of the following:
112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications. We accept AS levels and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.
Access – an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
Please note the University will only admit students who are aged 18 or over at the point of enrolment.
Please click the following link to find out more about qualification requirements for this course
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
IELTS (Academic)
6.0
with a minimum of 5.5 in each of the four skills
Students whose first language is not English will need to demonstrate the entry requirements of the course to which they apply as well as meet the English competence requirements of an overall IELTS score of 6.0; or equivalent.
