**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.** **Course summary:** - Study your foundation year, then progress to a degree with industry accreditation from the Chartered Institute of Marketing (CIM). - Gain the skills and attributes for a career in marketing communications and advertising. - Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies. - Develop an in-depth understanding of up-to-date marketing communication concepts and techniques. - Learn the intellectual and practical knowledge of a wide range of integrated on and off-line communication skills. - Create a portfolio of work to show future employers a creative and innovative skill set. Embrace the changing nature of contemporary business and the marketing communications environment. Develop your intellectual knowledge of marketing communications and advertising, balancing theory and practice. **How you learn:** All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. The course is suitable if you don't meet the entry requirements for our BA (Hons) Marketing Communications and Advertising course, or you want extra preparation before starting degree-level study. You share the first year with other Sheffield Business School foundation year students, then move on to the degree. You are taught by experienced professionals with a range of advertising, public relations, sales and marketing communications experience. You are provided with an academic and professional advisor in each year of your studies who will support you with personal and professional development planning and review. You learn through: - lectures - seminars - problem solving exercises - case studies - individual and group presentation In the foundation year, you'll study wider business topics, while specialising in your chosen subject area. You'll learn useful skills such as academic writing, work in diverse teams and learn to utilise a wide variety of data sources. In doing so, you'll fully prepare yourself for undergraduate study. **Applied learning - Work placements** The course incorporates and actively encourages work-based and work-related learning. Work-based learning is primarily through optional placements, where the course allows you the opportunity to undertake an industry placement. This is typically 48 weeks long in your third year of study. Due to our strong relationships with regional, national and international employers, we can help you to secure a great placement opportunity and support you while you are there. There are no tuition fees for the placement year and salaries of up to £22,000 are possible. If you are doing your work placement in another European country, there may be a possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme. **Live projects** In the third year of the course, you undertake a comprehensive set of activities focussed on employability, and in particular placements to support you in a year in industry. Work-related learning involves exercises that simulate the workplace and are run as part of modules on the course. **Networking opportunities** We are one of the few universities in the UK to have a student chapter linked to the CIM. This is a student learning community that complements and enhances your academic studies and allows you to link up with local professionals. Another way to prepare for your career is to make the most of your automatic membership of the Sheffield Hallam Student Marketing Society, which runs regular events with local and national employers.

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. Year 1 - Compulsory modules Contemporary Issues Introduction To Business Organisation Management And Delivery 1 Organisation Management And Delivery 2 Self And Stakeholder Management The Practice Of Business Year 2 - Compulsory modules Advertising, Promotion And Creativity Market And Digital Analysis Marketing Environment And Media Marketing Research And Employability People And Organisations In Context Elective modules Foreign Language Global Business Environment Year 3 - Compulsory modules Campaign Management Customer Psychology And Culture Marketing Communications Planning Marketing Metrics Sales And Business Skills Elective modules Foreign Language Service And Retail Marketing Year 4 - Optional modules Placement Year Final year - Compulsory modules Building Brand Value Corporate Public Relations Marketing Innovation And Creativity Project And Event Management Strategies Strategic Communications In The Digital World Elective modules Communication Concepts For Marketers Foreign Language Relationship Marketing Management

Coursework Exams

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: A078

Institution code: S21

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Foundation

Entry Requirements for Advanced Entry are not listed for this Course.

Please note the University will only admit students who are aged 18 and over at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-communications-and-advertising-with-foundation-year/full-time/2022

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	If English is not your first language, you will need an IELTS score of 6.0 with a minimum of 5.5 in all skills, or equivalent.

If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-communications-and-advertising-with-foundation-year/full-time/2022

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-communications-and-advertising-with-foundation-year/full-time/2022

Student satisfaction : 79%

Employment after 15 months (Most common jobs): 70%

Go onto work and study: 90%

Republic of Ireland	9250.0	Year 1
EU	14415.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
International	14415.0	Year 1

During your placement year you will pay a reduced fee of £1,200.

City Campus
Howard Street
Address3 are not listed for this Course.
Sheffield
S1 1WB