**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.** **Course summary:** - Gain the skills and attributes for a career in marketing communications and advertising. - Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies. - Understand the latest digital and traditional marketing communication concepts and techniques. - Have the opportunity to work abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme. Embrace the changing nature of today’s business environment to develop your intellectual and creative knowledge of marketing communications and advertising – balancing both theory and practice. On this course you will create a portfolio of work to show future employers your creative and innovative skill set. **How you learn:** All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. You’ll be taught by tutors with a range of advertising, public relations, branding, sales and marketing communications experience. You learn through: - lectures, including specialist guest lectures - seminars and workshops - case studies - live projects - individual and group presentations - directed learning activities **Applied learning - Work placements** The course incorporates work-based and work-related learning, primarily through optional placements. You’ll have the opportunity to undertake an industry placement in between your second and third years of study. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Through our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. If you’re doing your work placement in another European country there is a possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme. **Live projects** You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. **Networking opportunities** We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. You’ll automatically be a member of the society, which also runs regular events with local and national employers.

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. Year 1 - Compulsory modules Advertising, Promotion And Creativity Market And Digital Analysis Marketing Environment And Media Marketing Research And Employability People And Organisations In Context Elective modules Foreign Language Global Business Environment Year 2 - Compulsory modules Campaign Management Customer Psychology And Culture Marketing Communications Planning Marketing Metrics Sales And Business Skills Elective modules Foreign Language Service And Retail Marketing Year 3 - Optional modules Placement Year Final year - Compulsory modules Building Brand Value Corporate Public Relations Marketing Innovation And Creativity Project And Event Management Strategies Strategic Communications In The Digital World Elective modules Communication Concepts For Marketers Foreign Language Relationship Marketing Management

Coursework Examinations

Chartered Institute of Marketing

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N590

Institution code: S21

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please note the University will only admit students who are aged 18 and over at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-communications-and-advertising/full-time/2022

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	If English is not your first language you need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-communications-and-advertising/full-time/2022

https://www.shu.ac.uk/courses/marketing/ba-honours-marketing-communications-and-advertising/full-time/2022

Student satisfaction : 79%

Employment after 15 months (Most common jobs): 70%

Go onto work and study: 90%

Republic of Ireland	9250.0	Year 1
EU	14415.0	Year 1
Channel Islands	9250.0	Year 1
England	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Northern Ireland	9250.0	Year 1
International	14415.0	Year 1

Our tuition fees for UK students starting full-time undergraduate study in 2022/23 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

City Campus
Howard Street
Address3 are not listed for this Course.
Sheffield
S1 1WB