**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.**
**Course summary**
- Gain in-depth knowledge of journalism, PR and media.
- Research, plan, implement and manage successful journalism, PR and media campaigns.
- Use cutting-edge facilities for content creation and editing.
- Engage with current debates about the relationship between journalism, PR, media and wider society.
- Study flexibly — tailoring your learning to your career plans, while gaining a solid understanding of all three subjects.
On this course, you’ll examine key theories and issues relating to journalism, PR and media. You’ll learn with industry experts, and gain wide-ranging knowledge along with useful practical skills. You’ll graduate ready for a range of exciting positions within a dynamic sector.
**How you learn**
Your studies are led by a team that includes award-winning journalism, PR and media practitioners, along with internationally-recognised theorists. They have experience across a range of industries — including TV, health and charity — across the public and private sectors.
Throughout the course, you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored. This includes a mix of tutor-directed learning and discussions, and student-led exercises and tasks. You’ll engage in collaborative activities in person, and online.
You learn through:
- essays
- practical work
- case studies
- reports
- group work
- concept maps
- research projects
- oral presentations
- portfolios
**Applied learning**
**Work placements**
You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you real-world experience to prepare you for your future career.
Recent students have worked with the BBC, regional newspapers, local and national PR agencies, Disney, Purple PR music agency, Mattel, Douwe Egberts, Dentsu Aegis, Top Cashback, South Yorkshire Police, Sheffield Children's Hospital, Sheffield Showroom and Sheff Doc/Fest, the international documentary festival. Students also work in the voluntary sector.
**Networking opportunities**
Our staff are active in the journalism, PR and media industries. As a result, experts from across the sectors are a core feature throughout your course. They cover topics from regional and national journalism, digital and social skills to search engine optimisation, crisis management, charity, sports and music PR.
Every year we hold industry events that link you with regional and national PR experts. Graduates return to share their experiences and top tips for finding jobs. Selected students are offered a chance to be mentored by PR professionals for one year.
You will gain automatic free student membership of the Public Relations Communications Association (PRCA). Benefits include exclusive access to work placements, internships, graduate schemes and entry-level jobs, free and unlimited online training, and free access to the industry-recognised PRCA Online Certificate.
We also work closely with the Chartered Institute of Public Relations and the Professional Publishers Association.
**Field trips**
We take student trips to regional, national and international events, including the Berlin Film Festival, where you get the chance to meet industry experts.
You can also apply for our Go Global student initiative, which has taken our students to destinations such as Malaysia and Paris, gaining new skills and a broader cultural insight into how journalism and PR are applied internationally.
There is opportunity to study abroad with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
Course Details - Modules
Year 1
Compulsory modules
Digital Skills And Client Management 20
History Of Communication 20
Introduction To Pr 20
Making Media 20
Media Law And Democracy 20
Pr And Persuasion 20
Year 2
Compulsory modules
Brand Management And Entrepreneurship 20
Reputations, Issues And Crisis Management 20
Research Skills 20
Researching And Reporting 20
Elective modules
Digital Communications In Practice 20
Feature Writing 20
Foreign Language 20
Global Communications Strategy And Critique 20
Life And Style Journalism 20
Radio And Sound Production 20
Tv And Video News Skills 20
Year 3
Optional modules
Placement Year -
Final year
Compulsory modules
Contemporary And Professional Issues In Public Relations 20
Dissertation/Applied Project 40
Pr Specialisms 20
Elective modules
Corporate Communications: Strategy And Critique 20
Foreign Language 20
Magazine Creation 20
Magazine Publishing 20
Moral Panics 20
Pr And Power 20
Tv2: Tv Journalism And Production 20
Course Details – Assessment Method
Coursework
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
B004
Institution code:
S21
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
This must include at least 64 points from two A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant subject*. For example:
BBC at A Level
DMM in BTEC Extended Diploma.
A combination of qualifications, which must include 64 points from two A levels and may include AS Levels, EPQ and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer.
* Relevant subjects are • media studies • communication studies • film studies •
English • creative writing • a foreign language • sociology • politics • history •
psychology • accountancy/finance • business/economics • hospitality/events
management • dance/performing arts • drama/theatre studies • geography • art
and design • graphic design • IT/computing • music/music technology • sciences •
sport • world development.
Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
Please note the University will only admit students who are aged 18 or over at the point of enrolment.
Please click the following link to find out more about qualification requirements for this course
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
IELTS (Academic)
6.0
If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent.
English Language Entry Requirement Information are not listed for this Course.
Unistats information
Student satisfaction :
79%
Employment after 15 months (Most common jobs):
70%
Go onto work and study:
90%
Fees and funding
Channel Islands
9250.0
Whole course
Republic of Ireland
9250.0
Whole course
EU
14415.0
Whole course
England
9250.0
Whole course
Northern Ireland
9250.0
Whole course
Scotland
9250.0
Whole course
Wales
9250.0
Whole course
International
14415.0
Whole course
Additional Fee Information
Our tuition fees for UK students starting full-time undergraduate study in 2022/23 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year.
During your placement year you will pay a reduced fee of £1,200.
Provider information
City Campus
Howard Street
Address3 are not listed for this Course.
Sheffield
S1 1WB
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