Course Summary

**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.** **Course summary** - Gain in-depth knowledge of journalism, PR and media. - Research, plan, implement and manage successful journalism, PR and media campaigns. - Use cutting-edge facilities for content creation and editing. - Engage with current debates about the relationship between journalism, PR, media and wider society. - Study flexibly — tailoring your learning to your career plans, while gaining a solid understanding of all three subjects. On this course, you’ll examine key theories and issues relating to journalism, PR and media. You’ll learn with industry experts, and gain wide-ranging knowledge along with useful practical skills. You’ll graduate ready for a range of exciting positions within a dynamic sector. **How you learn** Your studies are led by a team that includes award-winning journalism, PR and media practitioners, along with internationally-recognised theorists. They have experience across a range of industries — including TV, health and charity — across the public and private sectors. Throughout the course, you attend a combination of lectures, workshops and seminars where key topics and concepts are introduced and explored. This includes a mix of tutor-directed learning and discussions, and student-led exercises and tasks. You’ll engage in collaborative activities in person, and online. You learn through: - essays - practical work - case studies - reports - group work - concept maps - research projects - oral presentations - portfolios **Applied learning** **Work placements** You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you real-world experience to prepare you for your future career. Recent students have worked with the BBC, regional newspapers, local and national PR agencies, Disney, Purple PR music agency, Mattel, Douwe Egberts, Dentsu Aegis, Top Cashback, South Yorkshire Police, Sheffield Children's Hospital, Sheffield Showroom and Sheff Doc/Fest, the international documentary festival. Students also work in the voluntary sector. **Networking opportunities** Our staff are active in the journalism, PR and media industries. As a result, experts from across the sectors are a core feature throughout your course. They cover topics from regional and national journalism, digital and social skills to search engine optimisation, crisis management, charity, sports and music PR. Every year we hold industry events that link you with regional and national PR experts. Graduates return to share their experiences and top tips for finding jobs. Selected students are offered a chance to be mentored by PR professionals for one year. You will gain automatic free student membership of the Public Relations Communications Association (PRCA). Benefits include exclusive access to work placements, internships, graduate schemes and entry-level jobs, free and unlimited online training, and free access to the industry-recognised PRCA Online Certificate. We also work closely with the Chartered Institute of Public Relations and the Professional Publishers Association. **Field trips** We take student trips to regional, national and international events, including the Berlin Film Festival, where you get the chance to meet industry experts. You can also apply for our Go Global student initiative, which has taken our students to destinations such as Malaysia and Paris, gaining new skills and a broader cultural insight into how journalism and PR are applied internationally. There is opportunity to study abroad with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.

Course Details - Modules

Year 1 Compulsory modules Digital Skills And Client Management 20 History Of Communication 20 Introduction To Pr 20 Making Media 20 Media Law And Democracy 20 Pr And Persuasion 20 Year 2 Compulsory modules Brand Management And Entrepreneurship 20 Reputations, Issues And Crisis Management 20 Research Skills 20 Researching And Reporting 20 Elective modules Digital Communications In Practice 20 Feature Writing 20 Foreign Language 20 Global Communications Strategy And Critique 20 Life And Style Journalism 20 Radio And Sound Production 20 Tv And Video News Skills 20 Year 3 Optional modules Placement Year - Final year Compulsory modules Contemporary And Professional Issues In Public Relations 20 Dissertation/Applied Project 40 Pr Specialisms 20 Elective modules Corporate Communications: Strategy And Critique 20 Foreign Language 20 Magazine Creation 20 Magazine Publishing 20 Moral Panics 20 Pr And Power 20 Tv2: Tv Journalism And Production 20

Course Details – Assessment Method

Coursework

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: B004

Institution code: S21

Campus Name: Main Site

Campus code:

Points of Entry

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

This must include at least 64 points from two A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant subject*. For example: BBC at A Level DMM in BTEC Extended Diploma. A combination of qualifications, which must include 64 points from two A levels and may include AS Levels, EPQ and general studies. Where an applicant has not taken AS Level qualifications we may make a lower offer. * Relevant subjects are • media studies • communication studies • film studies • English • creative writing • a foreign language • sociology • politics • history • psychology • accountancy/finance • business/economics • hospitality/events management • dance/performing arts • drama/theatre studies • geography • art and design • graphic design • IT/computing • music/music technology • sciences • sport • world development.

Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.


Please note the University will only admit students who are aged 18 or over at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

https://www.shu.ac.uk/courses/media-pr-and-journalism/ba-honours-journalism-public-relations-with-media/full-time/2022

Minimum Qualification Requirements

Minimum Further Information are not listed for this Course.

English language requirements

Test Grade AdditionalDetails
IELTS (Academic) 6.0 If English is not your first language you must have an IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent.
English Language Entry Requirement Information are not listed for this Course.

Unistats information

Student satisfaction : 79%

Employment after 15 months (Most common jobs): 70%

Go onto work and study: 90%

Fees and funding

Channel Islands 9250.0 Whole course
Republic of Ireland 9250.0 Whole course
EU 14415.0 Whole course
England 9250.0 Whole course
Northern Ireland 9250.0 Whole course
Scotland 9250.0 Whole course
Wales 9250.0 Whole course
International 14415.0 Whole course

Additional Fee Information

Our tuition fees for UK students starting full-time undergraduate study in 2022/23 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fee for UK students starting full-time undergraduate study in 2021/22 is £9,250 per year. During your placement year you will pay a reduced fee of £1,200.

Provider information

City Campus
Howard Street
Address3 are not listed for this Course.
Sheffield
S1 1WB

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