Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information. **Course summary** - Top up your existing qualifications to honours level. - Develop and apply management principles in the experiential marketing and events industry. - Learn how to implement a successful experiential marketing campaign. - Understand the key practices required to deliver successful, sustainable events. This top-up course works closely with leading experiential marketing agency TRO. You’ll gain a sound understanding of events management, and prepare for a career in the more specific role as an experiential marketing professional. Throughout the year, you’ll develop a multitude of skills which will enable your success in an event-based career. **How you learn** All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. On this course, you'll develop your skills through a combination of seminars, workshops and lectures, and by completing real-world projects. You’ll work with external organisations, including TRO, to enhance your understanding of the subject — learning how to tackle its complexities and challenges. You learn through - live events - guest speakers - problem solving - exercises - case studies - individual and group presentations - directed learning activities **Applied learning Work placement** As this is a top-up route, there is not a placement opportunity with this course. However there are still a number of applied learning initiatives. You have access to work experience opportunities across various event sectors (including the experiential marketing and wider events/marketing sectors), available from an online portal updated in real-time with roles ranging from local charity events to international festivals in Europe. **Live projects** As part of this course, you will undertake a large real-world project worth 40 credits to deliver an Experiential Marketing based event in Sheffield. You will have the autonomy to create, market and deliver the event, supported by experienced tutors. Additional to the Live Experiential Event module you will be using real-world case studies and examples in class whilst also working alongside experiential marketing agency TRO in a number of modules. **Networking opportunities** Our links with industry mean that you hear from a wide range of guest speakers. Previous guest speakers have included - Martin Green of the London 2012 organising committee (LOCOG) - Simon Graveling of Athens 2004 - London 2012 and Sochi 2014 - David Jamilly of Theme Traders - Dominic Stokes from SIV Live - Jon Hughes from KPMG

Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. Compulsory modules Events As Marketing And Strategy 20 Research Project 20 Strategic Event Design 20 Strategic Management For Events 20 The Live Experiential Event 40

Coursework

Association to Advance Collegiate Schools of Business

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N8T6

Institution code: S21

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please note the University will only admit students who are aged 18 at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

https://www.shu.ac.uk/courses/event-management/bsc-honours-events-management-experiential-marketing-1-year-topup/full-time/2022

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 79%

Employment after 15 months (Most common jobs): 70%

Go onto work and study: 90%

EU	14415.0	Year 1
International	14415.0	Year 1

Our tuition fees for UK students starting full-time undergraduate study in 2022/23 are regulated by the UK government and are yet to be confirmed. For an indication, our tuition fees for UK students starting this course in 2021/22 are £9,250 per year.

City Campus
Howard Street
Address3 are not listed for this Course.
Sheffield
S1 1WB