**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University.
Please check the Sheffield Hallam University website for the latest information.**
**Course summary:**
- Develop your understanding of marketing while maintaining a broader business perspective.
- Learn to adopt a global mindset and understand marketing in a wider domestic and business context.
- Have the opportunity to study and work abroad and gain hands-on experience of the education environment – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
This course enables you to hone your intellectual abilities and analytical skills. You’ll gain skills in quantitative and qualitative information collection, analysis, synthesis and interpretation, making you a confident candidate for future employment.
**How you learn:**
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities. You’ll be taught by tutors who have real-world experience in different sectors of business.
You learn through :
- lectures
- seminars
- workshops
- problem solving exercises
- case studies
- individual and group presentations
- directed learning activities
**Applied learning - Work placements**
In year three you’ll have the opportunity to apply the skills you've gained by taking a one-year paid work placement. It’s a great way to improve your industry knowledge with real insight and experience, and to build an eye-catching CV to impress future employers.
Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. You may also have the opportunity to spend a semester at a European university and undertake a 12-month work placement abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.
**Live projects**
You’ll experience work-based projects in each year of your course to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval.
**Networking opportunities**
Prepare for your career through the student Marketing Society, which you gain automatic membership to as a new student. This also gives you access to the Chartered Institute of Marketing (CIM) and local branch masterclasses and activities.
We’re one of the few universities in the UK to have a student society linked to the CIM. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
We’ve also joined forces with CIM to give you the chance to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures we’re equipping you with the best opportunities for a successful marketing career.
Course Details - Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course.
Year 1 - Compulsory modules
Data Analysis For Business Decisions
Marketing Research And Employability
People And Organisations In Context
Principles Of Marketing
Understanding Enterprise And Creativity
Elective modules
Foreign Language
Global Business Environment
Year 2 - Compulsory modules
Enterprise Theory And Practice
Finance For Business Performance
Integrated Marketing Communications
Sales And Business Skills
Strategic Approaches To Marketing Management
Year 3 - Optional modules
Placement Year
Final year - Compulsory modules
Brand And Reputation Management
Go-To-Market In The Digital Environment
Implementing Strategy And Change
Marketing In A Global Context
Marketing Innovation And Creativity
Elective modules
Business In The European Economy
Business Operations And Project Management
Consultancy Skills For Organisational Change
Contemporary Issues In International Business
Contemporary Issues In Marketing
Customer Psychology
Financial Fluency For Decision Making
Financial Performance Management
Foreign Language
Leadership In Contemporary Organisations
Managing For Success
Managing The Digital Enterprise
Sustainable And Responsible Business In The C21 - Contemporary Challenges
Course Details – Assessment Method
Coursework, Exams, Practical
Course Details – Professional Bodies
Chartered Institute of Marketing
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
NN15
Institution code:
S21
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:
BBC at A Level
DMM in BTEC Extended Diploma.
A combination of qualifications, which may include AS levels, EPQ and general studies
Access - an Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
If you do not have any of the qualifications above but have relevant experience you are welcome to discuss potential opportunities with the admissions tutor.
Please note the University will only admit students who are aged 18 or above at the point of enrolment.
Please click the following link to find out more about qualification requirements for this course
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
IELTS (Academic)
6.0
IELTS score of 6.0 with a minimum of 5.5 in all skills or equivalent.
If your English language skill is currently below IELTS 6.0 we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English score.
