**Marketing affects everyone’s lives, more than ever before, with digital media opening up new and exciting opportunities for reaching audiences. If you’d like to know more, this is your chance to explore marketing in-depth. Our BA in Marketing will provide you with the essential principles, skills and knowledge you’ll need for a successful career in the dynamic marketing industry**. As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities. Not only that but once graduated, you’ll be eligible to receive a prestigious Chartered Management Institute (CMI) Certificate in Strategic Management & Leadership. Our programme encompasses all aspects of marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix. On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function. There’s a broad spectrum of electives on offer in the third and fourth years. Choose from Game Theory and Decision Making, Media Ethics, Operations Management and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice. You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing works in practice. Guest speakers are invited to meet our BA Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and communication companies, you’ll be ideally positioned to capitalise on internship opportunities. **5 Reasons to study BA Marketing:** - Build a comprehensive business understanding which puts marketing into context within organisations - Examine successful global marketing practices and how they can secure a competitive advantage and success for organisations - From concept to product launch, learn how to position and promote products/services with an extensive analysis of the marketplace and how to engage effectively with a target audience - Compare strategies involved in marketing and branding - Discuss the contemporary debate over marketing ethics, and contrast different ethical approaches to the study of marketing

We offer 4-year Liberal Arts and Business BA degrees. Students entering with A levels or other level 3 qualifications usually gain exemptions from courses in the Richmond Core Curriculum which can mean that you should be able to complete your degree in less than four academic years. The interdisciplinary Liberal Arts approach offers not just breadth but also depth of study and encourages students to make sounds judgements and think independently. A Liberal Arts education is one which encourages you to explore a wide range of subjects and programmes. It reaches across disciplines, building connections between different academic areas such as literature, science, mathematics, writing, business and psychology. Upon entry to Richmond University all students study the Liberal Arts Core Curriculum before specialising in their chosen field.

Assessment Methods are not listed for this Course.

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26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: NN15

Institution code: R20

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 83%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1
EU	14750.0	Year 1
International	14750.0	Year 1

Additional Fee Information are not listed for this Course.

Queens Road
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Richmond upon Thames
TW10 6JP