Richmond, The American International University in London
Fashion Management and Marketing
Course Summary
**The BA Degree in Fashion Management and Marketing is tailored to give our students the latest insights from the fashion industry and retail businesses. This programme allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to the fashion management.**
The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with necessary tools to be able to compile insights into consumer and fashion buyer behaviour.
We offer courses in functional areas such as fashion communication, fashion retail & merchandising, fashion product development, and luxury brand management, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.
This programme ensures students have an innovative and visionary approach as marketers. The academics and teaching methods support our mission to further develop students’ creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team work and leadership – qualities that will make them progress in their career and gain access to top graduate schools worldwide.
**Top 5 reasons to study this programme:**
- Learn how to identify and market the true value proposition of the products and services as well as conducting market/consumer research
- Learn about consumer psychology in relation to luxury brands
- Develop skills in trend-spotting, by applying the principles of fashion buying and merchandising
- Gain practical insights into the fashion industry and global experience through internships in leading fashion cities such as London, Rome, Florence, Beijing, Shanghai
- Contribute to the Richmond Fashion Society and write for our Magazine
**After you graduate**
Career Paths:
Luxury Fashion Brands Management, Retail management, Marketing Research & Branding, Advertising, Fashion buying, Consultancy
Course Details - Modules
We offer 4-year Liberal Arts and Business BA degrees. Students entering with A levels or other level 3 qualifications usually gain exemptions from courses in the Richmond Core Curriculum which can mean that you should be able to complete your degree in less than four academic years. The interdisciplinary Liberal Arts approach offers not just breadth but also depth of study and encourages students to make sounds judgements and think independently. A Liberal Arts education is one which encourages you to explore a wide range of subjects and programmes. It reaches across disciplines, building connections between different academic areas such as literature, science, mathematics, writing, business and psychology. Upon entry to Richmond University all students study the Liberal Arts Core Curriculum before specialising in their chosen field.
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
NW52
Institution code:
R20
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
English Language Entry Requirement Information are not listed for this Course.
Unistats information
Student satisfaction :
83%
Employment after 15 months (Most common jobs):
0%
Go onto work and study:
0%
Fees and funding
England
9250.0
Year 1
Northern Ireland
9250.0
Year 1
Scotland
9250.0
Year 1
Wales
9250.0
Year 1
Channel Islands
9250.0
Year 1
Republic of Ireland
9250.0
Year 1
EU
14750.0
Year 1
International
14750.0
Year 1
Additional Fee Information
Additional Fee Information are not listed for this Course.
Provider information
Queens Road
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Richmond upon Thames
TW10 6JP
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