Food Marketing and Business Economics with Placement Year
University of Reading
Food Marketing and Business Economics with Placement Year
Course Summary
If you are interested in a commercial career with a connection to food, our BSc Food Marketing and Business Economics with Placement Year is the degree for you.
It develops skills in business management, marketing and economics designed to address key food industry challenges. You will have the chance to apply these skills to live food business problems. For example, working as part of a team, you will develop a research proposal to address a real food business brief, carry out the research and present your findings to the company. If you're thinking of starting your own food business, this course also offers opportunities to gain entrepreneurial skills and insight.
An exciting part of the course is a marketing research project, which enables you to work as a consultant for a real food business. Working as part of a team, you will develop a research proposal to address the client’s brief, carry out the research and present your findings to the company. Past projects have included a review of the pre-packed chilled deserts category for Waitrose and fairtrade awareness for the Day Chocolate Company. Other clients have included Sainsbury's, Hotel Chocolat, Procter & Gamble, Mars and United Biscuits.
During your final year, you will complete an independent project on a food-related topic that covers at least one of the three major disciplines of the course (business management, marketing and economics). In the past, these have covered topics as varied as food insecurity in The Gambia and the importance of corporate ownership in consumer choice.
**Accreditation**
This course is recognised by the Chartered Institute of Marketing (CIM) through their Graduate Gateway, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.
**Placement**
Between your second and final year you will carry out a paid industrial training placement, lasting a year. Placements can be located anywhere in the UK, and occasionally take place abroad.
You could work within a wide variety of areas include food product development, account management, category management, brand development and business administration. Recently students have worked at major companies such as Unilever, Warburtons, Mornflake and Waitrose.
You will be given advice and support for finding the ideal placement, writing a CV and interview skills, by our dedicated placements officer. They will continue to support you throughout your placement year.
**Careers**
As a graduate of this course you will leave with a range of specialist and transferable skills, including tools for market and business analysis, qualitative and quantitative research enquiry, and an understanding of consumer behaviour, marketing and business strategy.
You will be well-placed to move into a range of key business roles within the food industry and other sectors. These can include marketing, brand management, category management, retail management, supply chain management, sales, buying, policy analysis and production development. Previous students have gone on to work for a wide range of companies, both big and small, including Mars, Sainsbury's, Kellogg's, Unilever, and Heineken.
Alternatively, you may choose to move into other careers, such as banking, accountancy or teaching. This degree is also an ideal stepping-stone for postgraduate study.
Course Details - Modules
Sample modules may include:
* The Food Business
* Food Retail Marketing
* Regulation of the Food Industry
* Enterprise and Entrepreneurship
* Applied Marketing and Management.
Please check our website for more details of the course structure.
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
DL61
Institution code:
R12
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
Contextual offers for this programme are typically two grades beneath our standard entry requirement, e.g. BCC.
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
Full list of acceptable English Language Tests
http://www.reading.ac.uk/ad-EnglishTests.aspx
Unistats information
Student satisfaction :
89%
Employment after 15 months (Most common jobs):
90%
Go onto work and study:
95%
Fees and funding
England
9250.0
Year 1
Northern Ireland
9250.0
Year 1
Scotland
9250.0
Year 1
Wales
9250.0
Year 1
Channel Islands
9250.0
Year 1
Republic of Ireland
9250.0
Year 1
EU
19500.0
Year 1
International
19500.0
Year 1
Additional Fee Information
Additional Fee Information are not listed for this Course.
Provider information
Whiteknights House
PO Box 217
Address3 are not listed for this Course.
Reading
RG6 6AH
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