Our accredited BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy. This course was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School. The University of Reading is ranked 13th in the UK for Marketing (Complete University Guide, 2022). While you study, you will have the opportunity to gain insights from outside speakers from industry. An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. In the final year, you will also work on a larger-scale individual project conducting applied research in an area that you’re passionate about. Recent projects have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food. **Accreditation** This course is recognised by the Chartered Institute of Marketing (CIM) through their Graduate Gateway, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing. **Placement** If you would like to complete a placement year between the second and final year, either in the UK or abroad, you should consider studying BSc Consumer Behaviour and Marketing with Placement Year. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung. While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for industrial placement is dependent on an excellent academic record as well as evidence of a high level of motivation. **Careers** This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors. Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services. Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.

Sample modules may include: * Consumer Attitudes and Behaviour * Behaviour Change * Marketing Strategy * Digital Marketing * Global Sustainability: Challenges and Prospects. Please check our website for more details of the course structure.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: CN85

Institution code: R12

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Contextual offers for this programme are typically two grades beneath our standard entry requirement, e.g. BCC.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

Full list of acceptable English Language Tests

http://www.reading.ac.uk/ad-EnglishTests.aspx

Student satisfaction : 89%

Employment after 15 months (Most common jobs): 90%

Go onto work and study: 95%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1
EU	19500.0	Year 1
International	19500.0	Year 1

Additional Fee Information are not listed for this Course.

Whiteknights House
PO Box 217
Address3 are not listed for this Course.
Reading
RG6 6AH