Business and Management (Marketing) with Year Abroad
University of Reading
Business and Management (Marketing) with Year Abroad
Course Summary
Develop the marketing expertise to succeed in the rapidly changing world of business – and broaden your skills and experience by studying overseas – with our BSc Business and Management (Marketing) with Study Year Abroad degree.
This flexible, four-year course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications. You’ll enrich this learning and broaden your life experience with an integrated Study Year Abroad.
You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:
- marketing communications
- digital marketing
- branding theory and practice
- consumer behaviour
- optimising marketing performance.
As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.
Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:
- international strategy
- organisational behaviour
- operations
- entrepreneurship
- data analytics
- human resource management
- accounting.
You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study.
Throughout your studies, you will:
- explore the interdisciplinary nature of business
- apply the skills and knowledge you learn to current business problems
- study the emerging challenges facing global markets.
**Choose BSc Business and Management (Marketing) with Study Year Abroad at Henley Business School**
- This programme is accredited by the Chartered Institute of Marketing (CIM), meaning that you will gain exemptions from most CIM professional Certificate programmes.
- Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.
- Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).
**Flexible study options**
After the first year of your BSc Business and Management (Marketing) with Study Year Abroad degree, you will have the option to transfer to any of our other specialist pathways:
- BSc Business and Management (Accounting)
- BSc Business and Management (Entrepreneurship)
- BSc Business and Management (Data Analytics and Digital Business)
- BSc International Business and Management
- BSc International Business and Management with a Modern Language
**Study Year Abroad**
In your third year, you’ll have the opportunity to continue your studies at one of our overseas partner universities. We’ll help you decide where to go and for how long, guide you through the application process, and support you when you’re abroad.
To find out more about the benefits of studying abroad, and discover where you could go, visit the Study Abroad website.
**A focus on employability**
In addition to having a year abroad on your CV, we work hard to ensure that the personal skills required to secure, and succeed in, future roles are embedded into the curriculum.
Alongside your business acumen, our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment.
Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.
**Careers**
Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:
- Accounting and professional services
- Banking and investment banking
- Consultancy
- Finance
- Human resources
- IT
- Marketing
- Operations
- General management.
Course Details - Modules
Sample modules may include:
*Management Debates: Ways of Thinking about Business
*Business in Practice: Markets, Marketing and Management
*Business in Practice: Accounting for Managers
*Business in Practice: Data Analytics
*Managing Work and People: Organisational Behaviour and HRM.
Check our website for more details of the course structure.
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
N2N6
Institution code:
R12
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
Full list of acceptable English Language Tests
http://www.reading.ac.uk/ad-EnglishTests.aspx
Unistats information
Student satisfaction :
89%
Employment after 15 months (Most common jobs):
90%
Go onto work and study:
95%
Fees and funding
England
9250.0
Year 1
Northern Ireland
9250.0
Year 1
Scotland
9250.0
Year 1
Wales
9250.0
Year 1
Channel Islands
9250.0
Year 1
Republic of Ireland
9250.0
Year 1
EU
19500.0
Year 1
International
19500.0
Year 1
Additional Fee Information
Additional Fee Information are not listed for this Course.
Provider information
Whiteknights House
PO Box 217
Address3 are not listed for this Course.
Reading
RG6 6AH
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