Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree. This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications. You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include: - marketing communications - digital marketing - branding theory and practice - consumer behaviour - optimising marketing performance. As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set. Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as: - international strategy - organisational behaviour - operations - entrepreneurship - data analytics - human resource management - accounting. You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students. Throughout your studies, you will: - explore the interdisciplinary nature of business - apply the skills and knowledge you learn to current business problems - study the emerging challenges facing global markets. **Choose BSc Business and Management (Marketing) at Henley Business School** This programme is accredited by the Chartered Institute of Marketing (CIM), meaning that you will gain exemptions from most CIM professional Certificate programmes. - Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020. - Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB). **Flexible study options** After the first year of your BSc Business and Management (Marketing) degree, you will have the option to transfer to any of our other specialist pathways: - BSc Business and Management (Accounting) - BSc Business and Management (Entrepreneurship) - BSc Business and Management (Data Analytics and Digital Business) - BSc International Business and Management - BSc International Business and Management with a Modern Language Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests. All of our degrees are available as four-year options, with either a Placement Year or Study Year Abroad in the third year. **A focus on employability with BSc Business and Management (Marketing)** We are passionate about developing your personal skills alongside your business acumen. Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure, and succeed, in future roles are embedded into the curriculum. For example, you will undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking. **Careers** Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas: - Accounting and professional services - Banking and investment banking - Consultancy - Finance - Human resources - IT - Marketing - Operations - General management.

Sample modules may include: *Management Debates: Ways of Thinking about Business *Business in Practice: Markets, Marketing and Management *Business in Practice: Accounting for Managers *Business in Practice: Data Analytics *Managing Work and People: Organisational Behaviour and HRM. Check our website for more details of the course structure.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: NN25

Institution code: R12

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

Full list of acceptable English Language Tests

http://www.reading.ac.uk/ad-EnglishTests.aspx

Student satisfaction : 89%

Employment after 15 months (Most common jobs): 90%

Go onto work and study: 95%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1
EU	19500.0	Year 1
International	19500.0	Year 1

Additional Fee Information are not listed for this Course.

Whiteknights House
PO Box 217
Address3 are not listed for this Course.
Reading
RG6 6AH