Learn to leverage online marketing tools and plan and deliver outstanding campaigns. With access to our state-of-the-art augmented and virtual reality facilities, this course gives you an overview of the digital technology landscape and the tools used to connect businesses with new and current customers. Learn to plan and execute engaging multi-channel campaigns across the likes of search engines, social media and email to catch customers where they spend their time: on the internet. This Digital Marketing course looks at how digital technology can be used to deliver successful marketing campaigns. Students develop the knowledge and the creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from start to finish. The flexibility of the course will allow students to either follow a BA pathway or BSc pathway. This course is designed to prepare students for industry by giving them an overview of the digital landscape and the strategic marketing principles used today. It is divided into two strands; the BA strand will teach students about the strategic side of digital marketing. They will look at how brands build value with the use of digital technologies and social media. The BSc pathway will look at a digital marketing strategy in more detail. Students will look at how different elements such as website development and analytics, consumer behaviour analysis and social media marketing are used together to form a joined-up marketing strategy. Key study topics include: - Digital marketing basics - Marketing data analysis - Web design and development - Internet of Things (IoT) and digital creation - Social media marketing

Year 1 Introduction to digital marketing Web design and development Leadership and communication Digital ethics and compliance Themes for contemporary culture Year 2 Social media marketing Strategic business analysis Big ideas and philosophies Consumer behaviour and luxury marketing (Elective) Personal and professional development International marketing and cultural awareness (Elective) Year 3 - BA (Hons) pathway In the BA (Hons) pathway you will: Be exposed you to strategic side of digital marketing Be shown how brands build value through digital technologies and social media Learn about differentiation and the creative and technical insight needed to gain competitive advantage. Course units: Business to Business (B2B) marketing and Management information system (MIS) Data Analysis and Insights Accounting, Law, and Compliance Major Project Dissertation Year 3 - BSc (Hons) pathway The BSc (Hons) pathway will provide you with a critical appreciation of the elements which digital marketing strategies cover. This includes: Website development and analytics Consumer behaviour Social media marketing Digital campaign planning Technical and practical data analysis skills in technologies such as cloud and big data. Course units: Internet of Things (IoT) and Digital Creation Big Data Analysis Machine Learning and Artificial Intelligence (AI) Major Project Dissertation

You will be taught through a combination of lectures, tutorials and practical classes. In later years you will spend more time working on projects that involve developing systems and doing experimental work with guidance from your supervisor and industry connections.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N500

Institution code: R06

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Students will also be expected to possess five GCSEs (grade C/4 or above) or equivalent (including English) .

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	5.5	IELTS 5.5 overall with 5.5 in each subtest.
TOEFL (iBT)	72.0	TOEFL IBT with 72 points overall including minimum Reading 18, Listening 17, Speaking 20, Writing 17
PTE Academic	42.0	PTE Academic or SELT: 42 overall with minimum 42 in each subtest.
Trinity ISE		Trinity College London - B2 SELT ISE II. Pass Overall with Pass in each component.

Please view our website for full English Language requirements and options. If you have any questions please email international@rave.ac.uk

Ravensbourne English Language Requirements

https://www.ravensbourne.ac.uk/international-students/how-apply/english-language-requirements

Student satisfaction : 85%

Employment after 15 months (Most common jobs): 80%

Go onto work and study: 82%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1
EU	16500.0	Year 1
International	16500.0	Year 1

*All fees shown are correct for 2021/22 academic year and are subject to change.

Greenwich Peninsula
6 Penrose Way
Address3 are not listed for this Course.
Greenwich
SE10 0EW