Advertising and Brand Design investigates how contemporary advertising and branding are being transformed by digital technologies. We develop brand communication, social media content, marketing strategy and interactive experience, alongside more traditional advertising campaigns.
Students on the course will learn to create graphic communication for contemporary media platforms. They will construct stories that connect strategically across print, social and online channels to engage audiences and influence perception. Students will learn to work across the likes of; apps, digital print, online media and mobile games as well as print and more traditional communication formats.
- Branding & identity design
- Copywriting & creative strategy
- Campaign development
- Social media content creation and strategy
- Team-working & project management
- Interaction design
Graduates from this course are ideally positioned to take their place within rapidly expanding areas of the creative industries. They work as creative directors, copywriters, digital designers, strategists, brand communicators, creative technologists and social media content creators.
Course Details - Modules
Year 1 - Empower: The first year of the course is focused on the development of core skills and will help you understand key concepts & ideas related to Advertising & Branding.
You will examine the historical context of the discipline, explore creative principles through an investigation of industry standard design processes and end the year with the creation of a full strategic campaign.
Year 2 - Explore: In your second year, you will examine and challenge the conventions of your discipline and collaborate with other students in the department of Design Practice.
You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline such as Social Media content creation, audience participation and interaction & experience design.
At the end of the year you will take part in a series of live projects with major clients such as WWE, Barclays, Shelter, MBNA Thames Clippers and Generator Hostels.
Year 3 - Engage: Your third year provides an opportunity to personalise your practice and present your ideas to the world.
You will write a dissertation and, with the support of your tutors, create a series of self-directed projects, giving you a opportunity to explore personal interests related to advertising and branding.
In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present your work professionally.
Course Details – Assessment Method
You will be continually assessed through preparation of written and project work. Assessment in the final year is through dissertation and portfolio.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
NW52
Institution code:
R06
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
64 Tariff Points from accepted Level 3 qualifications.
Students will also be expected to possess five GCSEs (grade C/4 or above) or equivalent (including English) .
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
IELTS (Academic)
5.5
IELTS 5.5 overall with 5.5 in each subtest.
TOEFL (iBT)
72.0
TOEFL IBT with 72 points overall including minimum Reading 18, Listening 17, Speaking 20, Writing 17
PTE Academic
42.0
PTE Academic or SELT: 42 overall with minimum 42 in each subtest.
Trinity ISE
Trinity College London - B2 SELT ISE II. Pass Overall with Pass in each component.
Please view our website for full English Language requirements and options. If you have any questions please email international@rave.ac.uk