Effective marketing allows firms, nonprofits and government bodies to tell their intended demographic about their products and services, understand their needs and wants, and exploit the latest technology to do so. Skilled marketing practitioners are therefore highly valued in every industry, and marketing and management graduates have access to a wide range of career pathways.
Our BSc in Marketing and Management will equip you with a comprehensive foundation in marketing and analytical skills that enable you to think critically and make strategic decisions. It will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices.
You will learn the essential principles of marketing and management in your first year and progress to more intensive studies of specialised areas like advertising, consumer psychology, services marketing, brand management, market analytics and digital marketing in your second and third years.
If you select the 'Year in Industry' route, you will have the unique opportunity to spend the third year of your degree on an industrial placement with an employer in a role relevant to your field of study. Therefore, your degree programme will last four years and after the placement you will come back to university for your final year of study.
Course Details - Modules
Year 1
Accounting for Business
Applied Economics
Business in Social and Historical Context
Fundamentals of Management Studies & Skills
Marketing Principles
Organisation Studies
Quantitative Analysis for Business
Work and Employment in Context
Please note that all modules are subject to change.
Course Details – Assessment Method
Assessment typically includes a combination of coursework (presentations, assignments, essay report writing, in-class tests, research and project work) and/or examinations in May or June.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
4G46
Institution code:
Q50
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
Excludes General Studies, Critical Thinking and Use of Mathematics
We consider applications from students with the Access to Higher Education Diploma. The minimum academic requirement is to achieve 60 credits overall, with 45 credits at Level 3, of which 30 credits must be at Distinction and 15 credits at Merit or higher. Applications are considered on a case by case basis. Due to the high volume of applications, we do not make offers of study purely on the basis of meeting grade requirements.
We consider applications from students offering an EPQ and may make an alternative offer to include three A levels, one grade lower than our usual requirement, along with a specific grade in the EPQ.
To include 666 in HL subjects and at least 4 in SL Maths
Queen Mary University of London welcomes applications from students currently studying Level 3 BTEC qualifications and will consider you for entry to the majority of our undergraduate courses. The typical entry requirements will vary according to the course you are applying for.
Some of our courses require specific subject knowledge which you may not be able to cover as part of a Level 3 BTEC qualification and we may therefore require additional Level 3 qualifications to ensure that you are suitably prepared for relevant courses. A small number of our courses do not accept BTEC qualifications for entry, either as a standalone qualification, or in combination with other qualifications at Level 3.
Information on our typical entry requirements and guidance for applying can be found at http://www.qmul.ac.uk/undergraduate/entry/btec/
If you are at all unsure about the acceptability of your BTEC qualification for entry, please contact the Admissions team for individual advice (admissions@qmul.ac.uk).
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
All applicants to Queen Mary must show they meet a minimum academic English language standard for admission and to be successful on the course.
Please refer to the website below for details on our English Language requirements by course and acceptable alternative qualifications. You will also find important information regarding UKVI's English requirements if you are applying as an international student and will require a Student Visa to enter the UK.
Queen Mary University of London: English Language Requirements
