This course will give you the theoretical understanding, professional experience and industry contacts you need to step into an exciting and rewarding career in public relations (PR) and marketing. Public relations and marketing communications are fascinating, fast-moving fields that offer many rewarding career opportunities. Thanks to modern media and the voracious consumer appetite for digital content, they are constantly evolving and on this course you’ll enjoy frontline professional experience and tuition informed by cutting-edge scholarship. This course gives you an unrivalled opportunity to study two closely aligned disciplines: public relations and marketing. Organisations often take an integrated approach to communication, bringing together these two disciplines to help drive success. PR manages relationships with a range of stakeholder groups including employees, the government and the media, while marketing focuses on relationships with the customer. You’ll gain practical experience of developing strategic PR and marketing communication solutions for live clients, creating authentic digital content for a range of social media platforms. You’ll find out how organisations use video, photography, blogs and podcasts to drive their marketing, and how you can help them do it better. You’ll undertake original research to inform decision making, and measure the effectiveness of campaigns using a range of analytics. Students also gain a wealth of experience through a work placement as well as having the opportunity to study abroad at one of our partner institutions (subject to availability). You’ll be taught by internationally renowned academics who are still actively engaged with the industry. Industry practitioners will see you in action and many of our graduates have gone on to work with contacts that they made on the course. In Year One key concepts in PR and marketing are covered and essential practical skills developed. Students look at the history of the industries and current practice, and debate the role the industries play in economics, politics and society. You also consider contemporary communications practice and the importance of producing dynamic and creative content including video, photography, blogs, infographics and social media posts that are relevant to target publics. Year Two expands your knowledge and understanding of professional practices in PR and marketing. Students consider how organisations campaign on issues and communicate with external stakeholders through the media and internally with employees. In Year Three, the principles of planning are expanded upon from the perspective of those who manage marketing and PR activities. Concepts of strategy and persuasion are introduced and research skills are strengthened. Students gain an insight into advertising and experiential marketing where the audience is immersed in an event such as a music festival and how this emotional response is used by organisations to build brand awareness, trust and loyalty. In Year Three students can start to tailor their learning around their interests through the selection of an option. In Year Four, students are encouraged to work more independently, develop their critical skills and follow their own area of interest. This happens through working on your dissertation research project, working in industry on a one-month placement and choosing options from across the two disciplines.

Year One Media Industries 1 Studying Media and Communications Digital Content Creation Media Production: Skills and Techniques Media Production: Video Project Introduction to Marketing Year Two Popular Media Cultures Media Campaigning Media Production:Online Journalism Event Management Analytics, Insights and Impact Digital Business and e-Commerce Year Three Advertising and Marketing Communications Campaigning and Practice Experiential Marketing and Consumer Behaviour Designing a Research Project Persuasive Communication plus two options Year Four Placement Strategic Marketing Management Dissertation plus two options Year Three and Four options may include: International PR Global Journalism Photography and Visual Culture Film Festivals Communication Arts and Activism Political Communication Radio and Audio Media Photography Practice Pop Music Screenwriting Film and the Family The modules listed here are correct at time of posting (April 2021) but may differ slightly to those offered in 2022. Please check back here for any updates.

We use a mix of methods including lectures, seminars and practical workshops. As well as these face-to-face interactions, some modules are delivered online. Each module is supported by a virtual learning resource site. As well as lecture notes, seminar activities, key readings, assignment specifications and discussion forums, additional materials such as videos, radio edits and links to other resources can be uploaded to the site. The assessment strategy uses a range of methods to support your academic and professional development. These include: essays, reports, presentations, online discussions/postings, exams, reflective diaries, e-portfolios and content production for different media such as video, photography, website, blogs, posts and tweets. Below you can read about Teaching and Learning Activities and Assessment Activities. We believe this will give you a good indication of what the course will be like, but the exact balance of activities may differ depending on the academic year and on the modules you choose. Teaching and learning activities Our Teaching and Learning Activities are focused on building your confidence, developing your problem-solving skills and preparing you for a successful career. Here you can read about how much time you should expect to spend undertaking these activities for this course along with a general description of the activity for all courses. Teaching You are taught through a combination of lectures, seminars and in some cases practical workshops or laboratories. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. Year One: 14% Year Two: 13% Year Three: 16% Year Four: 8% Independent Learning When not attending lectures, seminars, practicals or other timetabled sessions you will be expected to continue learning independently through self-study. Typically, this will involve reading journal articles and books, working on individual and group projects, undertaking research in the Learning Resource Centre, preparing coursework assignments and presentations, and preparing for examinations. You independent learning is supported by a range of excellent facilities, including the Learning Resource Centre and the Hub. • Year One: 86% • Year Two: 87% • Year Three: 84% • Year Four: 79% Placement Courses with placements give you the opportunity to put what you are learning into practice and to observe and work with a wide range of individuals and groups of people in diverse settings. Some courses offer placement opportunities in the UK and overseas. • Year One: 0% • Year Two: 0% • Year Three: 0% • Year Four: 13% Assessment Activities Assessment Activities provide you with opportunities to test your understanding of the subject and receive feedback on your performance. Here you can read about how much of your final mark is based on each type of formal assessment for this course along with a general description of the activity for all courses. Exams Assessment by written examinations normally takes place at the end of each module or semester, but they may also happen during modules. • Year One: 17% • Year Two: 0% • Year Three: 0% • Year Four: 0% Coursework Coursework assessments take place in a variety of ways, including assignments, essays, reports, portfolios, project output and your level 4 Honours project. We aim to provide you with feedback on your assessment within 20 working days of the submission date. • Year One: 52% • Year Two: 90% • Year Three: 88% • Year Four: 100% Practical Practical assessments can include oral presentations, performance, practical skills assessment, costume design and construction, film making, lab work or clinical practical skills depending on the nature of the course. • Year One: 32% • Year Two: 10% • Year Three: 12% • Year Four: 0% NB This data is based on activity undertaken by students during academic year 2018/9. Updates will be made shortly.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: P211

Institution code: Q25

Campus Name: Queen Margaret University

Campus code:

The following entry points are available for this course:

Year 1

Year 2

Year 3

Successful completion of your HNC Media Analysis and Production/Creative Industries: Media & Communications with a B in the graded unit can allow entry in to year 2. Successful completion of your HND Creative Industries: Communication & Media with grades CB in the graded units can allow entry in to year 3. We can consider applications to level 2 or 3 with suitable qualifications. Agreed articulation routes from Scottish HNC and HND programmes can be found here: https://www.qmu.ac.uk/study-here/access-to-higher-education/college-leavers-and-mature-students/

We accept many different qualifications, but cannot list them all here. Please contact the Admissions Team for further information or advice if you are thinking of taking a course of study. We welcome applications from international and EU applicants and you can find information on specific entry requirements by country here: https://www.qmu.ac.uk/study-here/international-students/information-for-your-country/. We also welcome applications from mature students, or people holding qualifications such as Access courses or OU modules. The Scottish Wider Access Partnership (SWAP) offers a range of local Access courses and those that are accepted for entry are listed here: https://www.qmu.ac.uk/college-qualifications

Please click the following link to find out more about qualification requirements for this course

Please click the following link to find out more about qualification requirements for this course

Test	Grade	AdditionalDetails

IELTS with an overall score equivalent to 6.0 and with no individual component less than 5.5.

QMU English Language Requirements

https://www.qmu.ac.uk/study-here/international-students/english-language-requirements/

Student satisfaction : 78%

Employment after 15 months (Most common jobs): 55%

Go onto work and study: 80%

Scotland	1820.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1
EU	7000.0	Year 1
International	7000.0	Year 1

Students from England, Northern Ireland, Wales and the Republic of Ireland: full-time fees will be charged for the first three years of study. The fourth year is free.

Queen Margaret University Drive
Musselburgh
Address3 are not listed for this Course.
Edinburgh
EH21 6UU