**Overview** Everything happens online and the digital marketplace is busier than ever. If you want to learn how to grab the attention of any audience and turn them into loyal customers, our Digital Marketing degree gets you ready to work in this essential and growing industry. You can master digital content creation, social media marketing and strategic marketing in a global context, backed by a solid foundation in marketing theory. Fancy seeing how the professionals do it? You’ll hear from successful digital marketers about their wins and career high points. You’ll also have the chance to spend a year learning on the job on a paid placement, producing head-turning content that gets viewers clicking. After the course, you could work in careers including social media marketing, advertising, marketing communications, market research, campaign planning and content design. **What you'll experience** On this degree course, you'll: * Cover all aspects of digital marketing, including web analytics, influencer marketing, affiliate marketing, search engine optimisation (SEO), pay-per-click (PPC), display advertising, email marketing and content marketing * Get specialist knowledge of digital media and how to use it to influence, persuade and connect customers and brands across web, social media, and other digital platforms * Learn to gather and use data to create content and campaigns that have maximum impact * Get to grips with the latest digital marketing and media software such as Hubspot, Google Analytics and the Adobe Creative Suite in our computer labs * Develop the skills to produce visual and text content that engages customers and encourages them to take action * Learn from marketeers and digital media professionals who have a proven track record of success across many sectors – past guest lecturers include marketing professionals from O2, TK Maxx and Gartner. * Keep up-to-date with the latest digital marketing trends and techniques by studying modules shaped by research happening now at the University You can also: * Get additional certifications in tools, software and specific skills such as Hubspot's specialised certifications in email marketing and SEO and Google Analytics and Google Ads certifications, achieving recognised industry professional qualifications alongside your degree * Work with organisations on live campaigns, applying your skills and getting valuable experience that will you make you stand out when you begin your career * Further apply your knowledge in the workplace on a year-long work placement, boosting your employability prospects after the course **Careers and opportunities** Digital marketing is one of the UK's biggest growth industries and many businesses are moving more operations online following the Coronavirus pandemic. This means there are many opportunities for qualified digital marketers, working in-house, in marketing agencies and on a freelance basis. A digital marketing degree also provides you with the knowledge and skills to understand consumers and make business decisions based on data and market information – a valuable skill in almost any organisation or industry. Previous graduates of this course have secured jobs as: Digital engagement manager Campaign assistant Marketing assistant Paid social senior account executive Commercial marketing executive Junior digital marketer Graduates of this course have secured roles in companies such as: Awin Global Marketing Merlin Entertainment Phoenix Hospital Group Cineworld Society for the History of Children and Youth Zoopla Active Internet Marketing Agency Wittenstein High Integrity Systems You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University. Whatever career path you choose our Careers and Employability service will help you. You'll have their support for 5 years after you graduate.

Year 1 Core modules in this year include: - Marketing Principles and Practice - Marketing in Action - Digital Content Creation - Managing People in Organisations (Psychology) - Consumer Insights - Introduction to Digital Marketing There are no optional modules in this year. Year 2 Core modules in this year include: - Digital Marketing - Marketing Communications - Visualising Data - Social Media Marketing - Marketing Research Project Optional modules in this year currently include: - Managing Product Portfolios - Professional Selling - Public Relations - A foreign language Placement year (optional) On this course, you can do an optional work placement year between your 2nd and 3rd years to get valuable experience working in industry. We’ll help you secure a work placement that fits your situation and ambitions. You’ll get mentoring and support throughout the year. Year 3 Core modules in this year include: - Strategic Marketing in a Global Environment - Digital Marketing Strategy - Dissertation / Final Year Project - Trends in Technology Optional modules in this year currently include: - Advertising - Communication Design - Understanding Brands - Social Marketing - Contemporary Issues in Product and Service Development We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies. Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

You’ll be assessed through: projects presentations group work live client work examinations multiple-choice tests essays portfolio work You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark. You can get feedback on all practice and formal assessments so you can improve in the future. The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows: Year 1 students: 35% by written exams, 3% by practical exams and 62% by coursework Year 2 students: 6% by written exams, 10% by practical exams and 84% by coursework Year 3 students: 17% by written exams, 4% by practical exams and 79% by coursework

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N590

Institution code: P80

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Year 2

We welcome applications for advanced entry. If you’d like to apply for advanced entry, you need to select the required year when you complete your UCAS application.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
PTE Academic	54.0	An overall score of 54 with a minimum of 51 in each skill.
TOEFL (iBT)	79.0	79 with a minimum of 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing.
Cambridge English Advanced		Cambridge English: Advanced (CAE) taken after January 2015. An overall score of 169 with no component score less than 162.
Cambridge English Proficiency		Cambridge English: Proficiency (CPE) taken after January 2015. An overall score of 169 with no component score less than 162.
Trinity ISE		Trinity College Integrated Skills in English (ISE) Level III with a Pass in all 4 components

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

EU	9250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
Republic of Ireland	9250.0	Year 1
International	16200.0	Year 1

Students who are resident in EU countries: please note that the net fee is inclusive of the Transition Scholarship Placement Year and Year abroad: UK/Channel Islands and Isle of Man students – £925 | EU – £925 (including Transition Scholarship)| International (Non-EU) – £1,800. Fees are accurate at the time of publishing and are subject to change at any time without notice. Fees may also go up in later years, in line with inflation. For more information about fees, go to port.ac.uk/ug-tuition-fees

University House
Winston Churchill Avenue
Address3 are not listed for this Course.
Portsmouth
PO1 2UP