Marketing has become a driving force behind modern business. This University of Plymouth degree has deep industry ties and years of student feedback, which we use to shape the course and continuously adapt it to reflect current issues. You’ll become a flexible, skilled communicator with a flair for marketing strategy, giving you the head start needed for a flying career in marketing management, advertising or marketing research. The course is delivered over 4 years and starts with a foundation year, specifically designed to introduce and develop essential skills for success in Higher Education, including critical thinking and research skills, and the knowledge and understanding of key facets of business, accounting and economics. In the following years of the course you will be exposed to broad range of marketing topics and gain knowledge and understanding of marketing theory including advertising and branding, consumer behaviour, market research, new product development, digital marketing, strategic marketing and international marketing. In the final year you can specialise and undertake further research into a particular area of marketing as part of your dissertation. The course places emphasis on both a practical and theoretical understanding of marketing. Throughout the degree, you will be working with ‘live clients’ which will allow for practical application of theory as well as developing associated employability skills. Additionally, you will be exposed to modern and contemporary marketing theory based on research being undertaken by the teaching team. Real-life clients used on the course include a mix of local and national companies such as Burt’s Crisps, Dartmoor Zoo, Langage Fame, St Luke’s Hospice, Babcock and Lego. Exposure to organisations such as these will allow you to identify how marketing works in different contexts. Employability skills are emphasised throughout the degree whether it is through the dedicated marketing employability day, employability fairs or placement/graduate preparation sessions. Moreover, as part of the degree, you are able to go on an industrial placement and we have an excellent employability and careers service to assist you with this. The course also has a dedicated Marketing Society, which is supported by the Chartered Institute of Marketing and run by students. The Society is a great way to meet others on the course, and events are planned throughout the year to support your learning. You can also enhance your C.V. by completing additional qualifications, which are provided by our accrediting bodies and partners from the Institute of Direct and Digital Marketing, Chartered Institute of Marketing and Market Research Society. Notably the degree has an excellent graduate employment record with our students taking managerial roles at high profile companies including BMW, Rolls Royce, Intel and HP. Gaining this degree from the University of Plymouth will allow you to become a driving force in business by equipping you with the necessary skills to take on any role within marketing.

In your foundation year, you’ll experience a supportive environment to assist in the transition to successful study in higher education. You will learn about academic writing, critical thinking skills and begin to develop your research skills, as well as develop your knowledge and understanding through an introduction to key aspects of business, accounting and economics. You’ll also have the opportunity to do independent research into an area of your studies that interests you, with a supervisor to guide and support you through the process. In your first year, you examine marketing and business basics and develop effective practical approaches to complex situations – putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You develop a thorough appreciation of business operations and have the opportunity to take a digital marketing qualification. In your second year, you explore the world of marketing in more detail, from in-depth analysis of consumer behaviours and market research, to product development and brand management. Learn to use theory to create solutions to complex marketing problems with real companies. You have the opportunity to take a professionally renowned digital marketing qualification. You are strongly encouraged to undertake a placement year. Placement opportunities are available in a wide variety of companies, from start-ups to blue chips, across the world. Alternatively, you could start or run your own business. Your final year will allow you to focus more on the theoretical and strategic aspects of marketing, investigating the contemporary and international issues. Undertake an independently researched dissertation project that sets you apart from the crowd in a marketing subject of your choice.

Assessment Methods are not listed for this Course.

Chartered Institute of Marketing

Institute of Direct and Digital Marketing

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N502

Institution code: P60

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Foundation

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	With 5.5 in all elements.

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 55%

Employment after 15 months (Most common jobs): 74%

Go onto work and study: 89%

For all information about tuition fees, please visit our fees and funding pages at www.plymouth.ac.uk/study/fees * Fees are correct at the time of publication and may be subject to change.

Drake Circus
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Plymouth
PL4 8AA