The largest sector of local employment in the Peterborough region is the business and professional fields, with the largest number of jobs advertised in sales and marketing. Local employers have identified significant local skills gaps and therefore an inability to recruit locally. To address this we have collaborated closely with industry to design course content and assessment to ensure that students are equipped with industry-standard skills to enable them to compete effectively in the digital marketing and communications job sector upon graduation. At the academic level, students will be introduced to a critical and analytical framework where they are encouraged to look beyond traditional analysis to consider the social and environmental elements in the networked world, to consider how the online world has changed the face of marketing and to create their own online identity for their professional development. Our collaboration has specifically identified a need for graduates with practical knowledge of both content management and technical skills in digital marketing, as well as an enhanced business and commercial awareness, and practical skills within areas such as project management and social media marketing. The capstone module in level 6 is an opportunity to bring all of their practical skills and competencies and academic knowledge together into a traditional dissertation, or a more practical project involving a digital artefact. Employability and personal development modules are included at each level of the course. This culminates in the Professional Placement module in the final year, which requires the student to engage in a work placement, either during term time or over the long summer vacation. The course incorporates professional competencies by mapping directly to the Certificate in Professional Marketing (Digital Marketing) of the Chartered Institute of Marketing (CIM). The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 30 students.

YEAR 1 (LEVEL 4) Media and Marketing Environment (30 credits) Academic and Business Skills (15 credits) Writing for Media Platforms (15 credits) Introduction to Digital Publishing (15 credits) 21st Century Marketing (30 credits) Digital Asset Development (15 credits) YEAR 2 (LEVEL 5) Research and Employability Skills (15 credits) Social Media Marketing (15 credits) Measuring Success (15 credits) Copywriting, Images and Ethics (15 credits) Integrated Campaign Management (30 credits) Understanding Consumer Behaviour (15 credits) Project Preparation (15 credits) YEAR 3 (LEVEL 6) Undergraduate Major Project (30 credits) Computer Mediated Marketing (15 credits) Leading Innovation (15 credits) Advanced Digital Publishing (15 credits) Professional Placement (15 credits) Public Relations (15 credits) Digital Data Insight (15 credits)

YEAR 1 (LEVEL 4) 90% Coursework 10% Practical Exams YEAR 2 (LEVEL 5) 85% Coursework 10% Written Exams 5% Practical Exams YEAR 3 (LEVEL 6) 75% Coursework 5% Written Exams 15% Practical Exams 10% Placement Your final degree classification is calculated as an average of your highest 60 credits at Level 5 and all credits at Level 6. 70%+ First 60-69% 2:1 50-59% 2:2 40-49% Third

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: DMC2

Institution code: P56

Campus Name: University Centre Peterborough

Campus code:

The following entry points are available for this course:

Year 1

Year 2

Year 3

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

If English is not your first language you will require IELTS score of 6.0 or above or an equivalent English Language qualification.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

EU	8000.0	Year 1
England	8000.0	Year 1
Northern Ireland	8000.0	Year 1
Scotland	8000.0	Year 1
Wales	8000.0	Year 1
Channel Islands	8000.0	Year 1

Additional Fee Information are not listed for this Course.

University Centre Peterborough
Park Crescent
Address3 are not listed for this Course.
Peterborough
PE1 4DZ