Marketing is rapidly changing with employers expecting graduates to step directly into a role with a wider knowledge of digital communications and social media, and how to reach their target market using a wider range of channels than in the past. The foundation degree provides students with a broad overview of the business environment, especially from a marketing perspective, where the emphasis has moved away from satisfying wants and needs to providing experiences. We work with local employers in the digital marketing field, and have identified a need for content management, as well as technical skills. A specific requirement of employers is the proven ability to manage, monitor and evaluate digital projects, plus practical skills such as Project Management, Marketing and Social Media Marketing. There is a strong academic underpinning which is assessed using more traditional methods. Students are assessed on a range of practical work, which is more skills oriented, such as portfolios and digital artefacts. This two year course contains modules that provide students with career and employability skills, which will allow them to develop a Personal Development Plan and evidence professional competence in the key elements of the recruitment process. The Project Preparation module allows students to develop a 2,000 word proposal to be suitable to present to a potential employer, or a potential funding provider should the student wish to set up as a freelance. The course teaches students to be aware of the dynamic nature of the communications and marketing environments in how to identify target markets and generate effective content for those audiences using the most appropriate medium. A large percentage of the assessment is linked to ‘real-world’ examples and case studies. The course incorporates professional competencies by mapping directly to the Certificate in Professional Marketing (Digital Marketing) of the Chartered Institute of Marketing (CIM). The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 30 students.s under 30 students.

YEAR 1 (LEVEL 4) Media and Marketing Environment (30 credits) Academic and Business Skills (15 credits) Writing for Media Platforms (15 credits) Introduction to Digital Publishing (15 credits) 21st Century Marketing (30 credits) Digital Asset Development (15 credits) YEAR 2 (LEVEL 5) Research and Employability Skills (15 credits) Social Media Marketing (15 credits) Measuring Success (15 credits) Copywriting, Images and Ethics (15 credits) Integrated Campaign Management (30 credits) Understanding Consumer Behaviour (15 credits) Project Preparation (15 credits) A typical 15 credit module is 150 hours includes 36 hours of tutor led delivery and 114 hours of recommended independent study. A typical 30 credit module is 300 hours includes 72 hours of tutor led delivery and 228 hours of recommended independent study. A full-time student should expect to undertake 30 additional hours per week during term-time.

YEAR 1 (LEVEL 4) 90% Coursework 10% Practical Exams YEAR 2 (LEVEL 5) 85% Coursework 10% Written Exams 5% Practical Exams The following classifications are determined by the above calculation: 70%+ Distinction 60-69% Merit 40-59% Pass 0-39% Fail

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: DMC1

Institution code: P56

Campus Name: University Centre Peterborough

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

EU	8000.0	Year 1
England	8000.0	Year 1
Northern Ireland	8000.0	Year 1
Scotland	8000.0	Year 1
Wales	8000.0	Year 1

Additional Fee Information are not listed for this Course.

University Centre Peterborough
Park Crescent
Address3 are not listed for this Course.
Peterborough
PE1 4DZ