We have consulted widely with prospective employers on the content and design of this new programme to ensure that the skills students are learning are industry-standard. The course is designed for students to develop as versatile learners, and to graduate as sales and marketing professionals. The first year of the course provides students with a grounding in a variety of business disciplines, which underpin later learning. In year two students begin to specialise in marketing with the module Integrated Marketing Communications. In the final year the HRM specialty is completed by studying Marketing in the Digital Age, Public Relations and a 30 credit Major Project on a marketing topic of the student’s choice. Teaching staff have strong professional profiles, and our close partnerships with local businesses allow us to draw on their expertise and resources for both input and assessment. Case studies will be used for the learner to apply higher level intellectual skills in their analysis and problem solving, and in some cases to justify and reflect upon their business decisions and strategies to a panel of academic and industry “experts” in a ‘Dragon’s Den’ style scenario, or a group presentation made in the form of a pitch to senior management for a marketing campaign, for example. Students will be encouraged to be active learners whose knowledge and understanding is gained through a positive relationship with academic staff, who will act as mentors, rather than ‘lecturers’. The involvement of industry specialists will also be crucial, and again they will not be seen purely as ‘guest lecturers’, but as part of the university community. The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 30 students.

YEAR 1 (LEVEL 4) Academic and Professional Skills (15 credits) Insight into Economics (15 credits) Global Business Context (30 credits) Accounting for Managers (15 credits) Insight into Marketing (15 credits) People, Planet & Profit (15 credits) Human Resources in Context (15 credits) YEAR 2 (LEVEL 5) Career Management & Employability Skills (15 credits) Management & Leadership Today (30 credits) Project and Operations Management (15 credits) International Trade & Labour Dynamics (15 credits) Research Project Preparation (15 credits) Managing People (15 credits) Integrated Marketing Communication (15 credits) YEAR 3 (LEVEL 6) Modern Leadership Concepts (15 credits) Responsible Recruitment and Employment Law (15 credits) Applied Strategic Management (15 credits) Public Relations (15 credits) Marketing in the Digital Age (15 credits) Undergraduate Major Project (Research) (30 credits) Undergraduate Major Project (Practical) (30 credits) Professional Placement (15 credits) Preparation for Postgraduate Study (15 credits) A typical 15 credit module is 150 hours includes 36 hours of tutor led delivery and 114 hours of recommended independent study. A typical 30 credit module is 300 hours includes 72 hours of tutor led delivery and 228 hours of recommended independent study. A full-time student should expect to undertake 38 additional hours per week during term-time.

YEAR 1 (LEVEL 4) 75% Coursework 10% Written Exams 15% Practical Exams YEAR 2 (LEVEL 5) 80% Coursework 20% Practical Exams YEAR 3 (LEVEL 6) 85% Coursework 15% Practical Exams Your final degree classification is calculated as an average of your highest 60 credits at Level 5 and all credits at Level 6. 70%+ First 60-69% 2:1 50-59% 2:2 40-49% Third

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N260

Institution code: P56

Campus Name: University Centre Peterborough

Campus code:

The following entry points are available for this course:

Year 1

Year 2

Year 3

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

If English is not your first language you will require IELTS score of 6.0 (with 5.5 minimum in each skill) or an equivalent English Language qualification.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

EU	8000.0	Year 1
England	8000.0	Year 1
Northern Ireland	8000.0	Year 1
Scotland	8000.0	Year 1
Wales	8000.0	Year 1
Channel Islands	8000.0	Year 1

Additional Fee Information are not listed for this Course.

University Centre Peterborough
Park Crescent
Address3 are not listed for this Course.
Peterborough
PE1 4DZ