A business that’s marketing-orientated focuses on the most decisive element of a company's success: the customer. This degree includes an exciting mix of creativity and strategy, offering the development of skills needed to thrive in a marketing career that’s data driven and digitally led. You’ll learn business as it really is in the corporate and entrepreneurial world of London, through regular industry events, interaction with our industry partners and start-ups in residence, guaranteed internships (subject to eligibility criteria) and lots of opportunities to build your employability skills through our Talent Development programme. You'll explore contemporary marketing processes, strategy and techniques through a combination of workshops, lectures and seminars, taught by industry-experienced tutors. Study a degree that provides a real-world perspective on how marketing strategy plays a central role in modern businesses. Develop the skills and knowledge base necessary to thrive in a variety of general business and marketing-specific roles, straight after graduation.

Level 4 / Year 1 All Business Management students study the same core modules in their first year, to introduce you to key business topics in the context of a real organisation. • Principles of Business 1 (30 credits) • Principles of Business 2 (30 credits) • Introduction to Research (15 credits) • Professional Behaviours and Customer Management (15 credits) • A choice of electives (30 credits) Level 5 / Year 2 Core modules: • Introduction to Contract Law (15 credits) • Operations and Project Management (15 credits) • People Management and Leadership (15 credits) • Strategic Marketing (15 credits) Specialist modules • Digital and Social Marketing (15 credits) • Global Markets (15 credits) • Sales Management (15 credits) • A choice of electives (15 credits) Level 6 / Year 3 Core modules: • Strategic Management (15 credits) • Strategic Innovation Management (15 credits) • Final Project (30 credits) Specialist modules: • Brand Building and Management (15 credits) • Innovative Marketing Strategies (15 credits) • A choice of electives (30 credits)

Formative assessment Each module contains at least one piece of practice or ‘formative’ assessment for which you receive feedback. Formative assessments are developmental and do not count towards your overall module mark. Summative assessment As you will be able to personalise your degree by choosing elective modules to suit your needs, we cannot provide a precise break-down of your assessments. Typically, your assessment will be designed to reflect the kind of activities you may be asked to carry on in the workplace, either individually or as part of a team. For example, writing reports, analysing data, preparing strategies and presentations. You’ll also submit different types of coursework and sit written exams as part of the assessment for some modules. Apart from receiving feedback for your formative assessment, you will also receive feedback for your coursework and practical exams, and upon request, for your written examinations. Here is the assessment breakdown for the core modules: First year (level 4) 50% coursework 25% written exams 25% oral assessment Second year (level 5) 80% coursework 15% written exams 5% oral assessment Third year (level 6) 65% coursework 35% oral assessment Apart from receiving feedback for your formative assessment, you will also receive feedback for your coursework and practical exams, and upon request, for your written examinations. Progression In order to progress to the next stage (from first to second year, and from second to third year), you will have to achieve 120 credits at the end of the academic year.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: 4U75

Institution code: P34

Campus Name: Pearson College London

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please see our website for details.

Please click the following link to find out more about qualification requirements for this course

https://www.pearsoncollegelondon.ac.uk/pearson-business-school/admissions.html

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.5	6.0 in reading and writing, 5.5 in speaking and listening

English language requirements

https://www.pearsoncollegelondon.ac.uk/pearson-business-school/admissions.html

Student satisfaction : 65%

Employment after 15 months (Most common jobs): 90%

Go onto work and study: 100%

EU	9250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1

£9,250 per year for a 2022 entry* (please refer to the website for the most up-to-date information) *Please note tuition fees for subsequent years of your programme may change

80 Strand
Address2 are not listed for this Course.
Address3 are not listed for this Course.
City of London
WC2R 0RL