**From clothes and technology, to food and entertainment, the products and services we buy help define our lives. And as a marketing professional, you’ll help to shape the decisions behind those all-important purchases – backed by the specialist knowledge gained from our BA (Hons) Marketing degree.** Your studies will comprise two-thirds specialist studies in marketing and one-third broad-based business modules, spanning key topics including marketing planning and research, buyer behaviour, integrated marketing communications and data-driven marketing. You’ll also be in full control of your learning journey, with opportunities in your second and final year to select from a range of optional modules such as digital marketing, business-to-business marketing and retail marketing, as well sport, fashion or music marketing. This allows you to hone your skills and knowledge in a specific area within the wider world of marketing, giving you a further edge when pursuing graduate roles. You will be encouraged to undertake a work placement, study abroad or combine both. In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. You can also enhance your industry knowledge further by gaining additional CIM and DMA qualifications alongside your studies. Our BA (Hons) Marketing degree is also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. Beyond this recognition, our students’ experience speaks for itself – in the National Student Survey 2020, 95% of students on the course said that they thought staff taught the course in an easy to understand way, while 93% said they’d had the right opportunities to work with other students as part of the course. The University are actively seeking Professional, Statutory and Regulatory Body (PSRB) accreditations from the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM) for this programme, however these are subject to approval by the relevant accrediting body.

For a full list of the modules on your course, please access the course pages at www.northumbria.ac.uk

Your tutors will use a variety of teaching methods, which may include lectures, seminars, problem-based workshops, case discussions, practical activities, group work and tutorials. Teaching is backed up by a well-designed support system that will underpin your learning journey. You will have access to a Guidance Tutor with whom you can discuss any academic issues. Extensive feedback from both tutors and peers is built into the course.

Association to Advance Collegiate Schools of Business

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N555

Institution code: N77

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

Undergraduate fees are set by Government and are subject to annual review. Once these have been approved we will update fees/funding information for UK and EU students.

Northumberland Building
Northumberland Road
Address3 are not listed for this Course.
Newcastle upon Tyne
NE1 8ST