Course Summary

The global sports sector continue to grow at a phenomenal rate and demand for business graduates to support this burgeoning industry is increasing, creating a flourishing job market for suitably qualified graduates with the skills and experiences gained studying a BA (Hons) Sport Business and Leadership. Students on the degree programme explore a variety of disciplines aimed at all levels from elite to grass roots including digital media, applied marketing, PR, brands, sports management, leadership and sports events management including others. Employability and enterprise are key elements of this programme. As such, you will complete 120 hours of placement in your second year and have access to a range of opportunities to engage in work-related learning so that you can put theory into practice, develop professional networks and increase your social capital. The University of Northampton works with a number of the regions sporting bodies including Northampton Saints, Northampton Steelbacks Cricket, Silverstone Racing, Northampton Town FC, N Sport and Northampton rowing amongst many others. Our key contacts with local community sports club also provide an excellent base for students to learn and develop their sport business skills on a regular basis. We continually liaise and engage at a senior level with the sports business industry to ensure the programme is as cutting-edge as possible. **By studying at the University of Northampton, you can be sure that:** - You will experience student life at the University’s £330 million Waterside Campus. Come along to an Open Day and find out more. - Students enrolling on this course at Northampton will be provided with their own brand new laptop* to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits). - Based on the evidence available, the Teaching Excellence Framework (TEF) Panel judged that the University of Northampton delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK. - Our expert academics teach in small groups supported with one to one assistance. Our academics and students form a tight bond, providing individualised support and guidance whilst challenging students academically. - We invest more money into your education than 90% of Universities in the UK** - Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. **The Northampton Employment Promise** - In fact, we’re so confident in our careers and employability support that if you achieve at least a 2:2 degree and complete either our Employability Plus Gold programme or achieve a Changemaker Gold Certificate during your time studying with us, but still haven’t secured full-time employment 12 months after graduating, we will secure a three – six month paid internship for you or support you into postgraduate study. ✱ see Eligibility criteria and Terms and Conditions: northampton.ac.uk/student-life/university-living-laptops-trips-and-internships/ ✱✱ source: Guardian University League Table 2020

Course Details - Modules

STAGE 1 Sport Pedagogy for Coaching (Compulsory) Sport and Leisure Management (Compulsory) The Social Context of Sport and Exercise (Compulsory) How to be successful at University (Compulsory) Marketing and Communication (Compulsory) Essentials of Sport Business Leadership (Compulsory) STAGE 2 Sport Research Methods (Compulsory) Professional Practice and Entrepreneurialism (Compulsory) Digital Sport Marketing (Compulsory) Sport Leadership and Team Dynamics (Compulsory) Strategic Sport Management (Designated) Positive Psychology Coaching (Designated) Sport, Society and Social Equality (Designated) Designing Successful Events (Designated) OPTIONAL PLACEMENT YEAR Sport Optional Placement Year (SOPY) (Designated) STAGE 3 Dissertation (Compulsory) Global Sport Business (Compulsory) Leading Elite Sports Culture (Compulsory) Applied Practice in Sport (WBL) (Designated) Physical Activity and Society (Designated) Equity and Inclusion in Sport Coaching (Designated) Managing Sport Marketing Campaigns (Designated) Event Management in Sport and Leisure (Designated) Module information is quoted for 21/22 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

Course Details – Assessment Method

You will be assessed through a combination of essays, exams, reports, presentations and work placements.

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: CN69

Institution code: N38

Campus Name: Main Site

Campus code:

Points of Entry

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements


Please click the following link to find out more about qualification requirements for this course

Minimum Qualification Requirements

Minimum Further Information are not listed for this Course.

English language requirements

Test Grade AdditionalDetails
English Language Entry Requirement Information are not listed for this Course.

Unistats information

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

Fees and funding

EU 9250.0 Year 1
England 9250.0 Year 1
Northern Ireland 9250.0 Year 1
Scotland 9250.0 Year 1
Wales 9250.0 Year 1
Channel Islands 9250.0 Year 1

Additional Fee Information

Additional Fee Information are not listed for this Course.

Provider information

The University of Northampton
Waterside Campus
University Drive
Northampton
NN1 5PH

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