This course is focused on preparing you for your future career in marketing with an emphasis on providing you with the skills, knowledge and experience to make a real impact in your career. We do this by providing an engaging learning experience that blends the latest research with the opportunity to apply it to real life business challenges. Our tutors bring with them a wealth of industry experience and classroom sessions are enhanced through the use of guest speakers ensuring that all learning is relevant to today’s challenges. For all organisations marketing is an increasingly important function. Whether it’s a charity seeking to raise funds, a business looking for new customers or a brand expanding into new international markets, marketing lies at the heart of these activities. The marketing challenges of the future encompass the rise of technology, global competition, fast changing consumer trends and managing the entire customer experience whether that’s in-store or on social media. In this increasingly complex environment the demand for skilled marketers is increasing as is the presence of marketers on the executive board of major organisations. As a student on the BSc Marketing course, you will also have the opportunity to join the wider study trip to New York*. The New York trip will give you the chance to network and go behind-the-scenes with advertising and marketing professionals at a range of different businesses. These usually include fashion brands, advertising agencies and financial institutions. There is also the option to complete a year’s work placement to prepare you for your future career. **By studying at the University of Northampton, you can be sure that:** - You will experience student life at the University’s £330 million Waterside Campus. Come along to an Open Day and find out more. - Students enrolling on this course at Northampton will be provided with their own brand new laptop** to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits). - Based on the evidence available, the Teaching Excellence Framework (TEF) Panel judged that the University of Northampton delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK. - Our expert academics teach in small groups supported with one to one assistance. Our academics and students form a tight bond, providing individualised support and guidance whilst challenging students academically. - We invest more money into your education than 90% of Universities in the UK*** - Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. **The Northampton Employment Promise** - In fact, we’re so confident in our careers and employability support that if you achieve at least a 2:2 degree and complete either our Employability Plus Gold programme or achieve a Changemaker Gold Certificate during your time studying with us, but still haven’t secured full-time employment 12 months after graduating, we will secure a three – six month paid internship for you or support you into postgraduate study. ✱ All trips subject to national and local Covid-19 guidelines and restrictions. See our situation updates page for more on the University’s response to Covid-19: https://www.northampton.ac.uk/about-us/situation-updates/. ✱✱ eligibility criteria and terms and conditions apply. See northampton.ac.uk/benefits for more information ✱✱✱ source: Guardian University League Table 2020

**STAGE 1** • Foundations of Marketing (compulsory) • Introduction to Marketing Communications (compulsory) • Understanding Consumers (compulsory) • Professional Skills for Marketing Practice (compulsory) • Digital Marketing Essentials (compulsory) • Foundations of Advertising Media (designated) • Reflections of Work (designated) **STAGE 2** • Tactical & Strategic Marketing (compulsory) • Information for Marketing Decisions (compulsory) • Services Marketing (compulsory) • E-Marketing (compulsory) • International Market Tactics (compulsory) • Brand Management (designated) • New Ventures (designated) • Career Development and Employability ² (designated) • Integrated Marketing Communications (designated) • Public Relations Management and Practice (designated) **OPTIONAL PLACEMENT YEAR** • Learning Through Work (WBL) (designated) • Measuring Organisational Success (WBL) (designated) **STAGE 3** • Marketing Dissertation ³ (designated) • Research Project 4 (designated) • Strategic Marketing Management (compulsory) • Consumerism and Sustanability (compulsory) • International Marketing (compulsory) • Campaign Planning (designated) • Customer Relationship Management (designated) Module information is quoted for 20/21 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

A variety of individual and group-based assessments are used including written reports, presentations, portfolios, projects, client briefs, multiple choice tests and examinations.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N500

Institution code: N38

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

EU	9250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1

Additional Fee Information are not listed for this Course.

The University of Northampton
Waterside Campus
University Drive
Northampton
NN1 5PH