This programme has a strong focus on the unique way in which fashion products are marketed. Key marketing theory is studied with specialist emphasis on the interface between design/ creativity and the commercial imperative. Fashion marketing theory is about understanding and satisfying consumer needs. There is a focus on developing an understanding of the fashion consumer, consumer behaviour, segmentation, targeting and positioning. Internal and external influences on individual and organisational decision making are also considered. Fashion marketing considers the fashion product, the nature of pricing (with costing and global economics in mind), the way the product is branded, communicated and promoted to consumers and the environment in which it is sold. The global nature of the fashion industry and its impact on marketing is considered. A key feature of fashion marketing in these programmes is the opportunity to study multimedia Computer Aided Design packages in the context of brand concept, communication and application. The concepts of marketing most relevant to fashion, for example visual merchandising, public relations, social media and multi channel marketing are given particular emphasis in the programme.

Modules are not listed for this Course.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: 3S61

Institution code: M20

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

The University recognises a number of foundation programmes as suitable for entry to this undergraduate programme: Applicants completing the INTO Manchester in partnership with The University of Manchester international foundation programme are required to achieve AAB with grade C in EAP. Applicants completing the NCUK International Foundation year are required to achieve AAB with grade C in EAP. Applicants studying other Foundation programmes should contact the academic School to check if their qualification is recognised for entry to this programme and for specific entry requirements.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	With no sub-test below 5.5. OR an equivalent English Language qualification.

All applicants to the University (from the UK and Overseas) are required to show evidence of English Language proficiency. The minimum English Language requirement for this course is: GCSE/iGCSE English Language grade C/4. An acceptable equivalent qualification. Please note that if you hold English as a second language iGCSE qualification, we may also require you to offer one of our acceptable equivalent English Language qualificationsor achieve a higher grade in your iGCSE than the one stated above. Please contact the academic School for clarification. The UK Visas and Immigration (UKVI) requires that every student from outside the UK and the EU must show evidence of a minimum level of English Language in order to be granted a UK visa (Tier 4 visa) to study at undergraduate or postgraduate level. This level is often referred to as the 'B2 level'. Additionally, our individual Schools may ask for specific English Language proficiency levels that are necessary for their academic programmes. In most cases these requirements are likely to be higher than the B2 level.

Acceptable English Language Qualifications

https://www.manchester.ac.uk/study/international/admissions/language-requirements/

Student satisfaction : 76%

Employment after 15 months (Most common jobs): 90%

Go onto work and study: 100%

Fees for entry in 2022 have not yet been set. For entry in 2021 the tuition fees were £9,250 per annum for home students, and are expected to increase slightly for 2022 entry.

Oxford Road
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Manchester
M13 9PL