Course Summary

**Why study this course?** The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message. **More about this course** The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications. You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments. You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers. The course is also supported by trips and visits, guest lectures and various other activities.

Course Details - Modules

Year 1 modules include: Practice of Marketing (core, 15) Media Genres (core, 30 credits) Media Histories (core, 30 credits) Principles of Marketing (core, 15 credits) Social Media Businesses (core, 30 credits) Year 2 modules include: Integrated Marketing Communications (core, 30 credits) Researching Media Audiences (core, 15 credits) Television Studies (core, 30 credits) Creating a Winning Business 1 (alternative core, 15 credits) Learning through Work 1 (alternative core, 15 credits) Brand Management (option, 15 credits) Social Media Strategies (option, 15 credits) Situation Comedy (option, 15 credits) Crime and the Media (option, 15 credits) Documentary Photography and Photography Journalism (option, 15 credits) Youth Culture and the Media (option, 15 credits) Open Language Programme (option, 15 credits) Year 3 modules include: Corporate Communications (core, 30 credits) Media, Culture and Identity (core, 30 credits) Marketing and Communications Project (alternative core, 30 credits) Media and Communication Dissertation (alternative core, 30 credits) Analysing Popular Music (option, 15 credits) Globalisation and the Media (option, 15 credits) Media, Power and Politics (option, 15 credits) Services Marketing (option, 15 credits) Open Language Programme (option, 15 credits)

Course Details – Assessment Method

You’ll be assessed through a combination of different kinds of assessments, including coursework, reports, practice based work such as filming projects or poster presentation, and essays. There are a limited number of formal exams on the degree.

Course Details – Professional Bodies

Professional Bodies are not listed for this Course.

How to Apply

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application Codes

Course code: N500

Institution code: L68

Campus Name: Holloway

Campus code:

Points of Entry

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry (Year 2 and Beyond)

Entry Requirements for Advanced Entry are not listed for this Course.

International applicants

Standard Qualification Requirements

Typical offer BBC (112 points from three or more A levels).

A minimum of 114 UCAS tariff points to include four passes at Higher level.

Access to HE Diploma in a relevant subject is acceptable for entry. You will need 60 credits overall with 6 credits with Distinction and 24 at Merit, and level 2 passes in Communication units. QAA accredited course required.

A minimum of 15 points at the higher level and a minimum of 4 points in English.


English Language GCSE at grade C (grade 4 from 2017) or above (or equivalent). We accept a broad range of equivalent level qualifications, please check the UCAS tariff calculator or contact us if you are unsure if you meet the minimum entry requirements for this course. We encourage applications from international/EU students with equivalent qualifications. We also accept mature students with diverse backgrounds and experiences.

Please click the following link to find out more about qualification requirements for this course

Minimum Qualification Requirements

Minimum Further Information are not listed for this Course.

English language requirements

Test Grade AdditionalDetails
English Language Entry Requirement Information are not listed for this Course.

Unistats information

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

Fees and funding

England 2310.0 Module
Northern Ireland 2310.0 Module
Scotland 2310.0 Module
Wales 2310.0 Module
EU 3894.0 Module
International 3894.0 Module
Channel Islands 3894.0 Module
Republic of Ireland 3894.0 Module

Additional Fee Information

These fees are for the 2022/23 academic year. Fees for new and returning students may change each year by an amount set under the government’s regulation. For further information about our undergraduate fees, please visit: https://www.londonmet.ac.uk/applying/funding-your-studies/undergraduate-tuition-fees/ Please note, in addition to the tuition fee there may be extra costs for things such as equipment, materials, printing, textbooks, trips or professional body fees. There may also be other activities that are not formally part of your course and not required to complete your course, but that you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Provider information

Admissions Office
166-220 Holloway Road
Address3 are not listed for this Course.
City of London
N7 8DB

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