**Why study this course?**
Our four-year Marketing (including foundation year) BA (Hons) degree has a built-in foundation year (Year 0), which provides an alternative route into university if you don't have traditional qualifications or can't meet the entry requirements for a three-year undergraduate marketing degree.
As part of the degree, you'll have the chance to work towards a professional marketing qualification from the Chartered Institute of Marketing (CIM).
**More about this course**
During your foundation degree you’ll get a broad introduction to business in a supportive environment. The foundation year is intended to boost your confidence, improve your academic skills and unlock your potential so that you’re well-equipped to continue your studies in the subsequent three years of this marketing degree.
You will share your foundation year with students on other foundation year courses, giving you a taste of a variety of other business-related disciplines as well as marketing.
Year 1, 2 and 3 are more focused on the principles and practice of marketing, as you study the same course content and modules as students studying our Marketing BA (Hons) degree.
With opportunities to specialise in social media, project management, customer relationship management (CRM) and more, you’ll learn to be an effective and innovative marketer capable of operating in a wide range of environments.
You'll graduate from the degree with the same title and award as those who studied the traditional three-year course. Following the foundation year, there is some flexibility to specialise in a different area of business should you choose to.
Course Details - Modules
Example Year 0 modules:
Development for Success in Business
Orientation for Success in Higher Education
The Context of Business
Using and Managing Data and Information
Example Year 1 modules:
Principles and Practice of Marketing
Assessing the Marketing Environment
Understanding and Managing Marketing Management Information
Fundamentals of Management
Business Communications
Example Year 2 modules:
Communications and Digital Marketing
Global Marketing and Brand Management
Consumer Insight and Marketing Research
Learning Though Work 1
Creating a Winning Business 1
Open Language Programme
Social Media Marketing
Organisational Design and Management
Example Year 3 modules:
Marketing Planning and Strategy
CRM and Marketing Analytics
Marketing and Communications Project
Services Marketing
Project Management
Innovation in Marketing
Organising and Managing Across Cultures
Learning Though Work 2
Professional Experience Year Placement
Course Details – Assessment Method
You'll be assessed through presentations, assignments and written examinations.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
N503
Institution code:
L68
Campus Name:
Holloway
Campus code:
Points of Entry
The following entry points are available for this course:
Foundation
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Tier 4 student visa you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.
If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
More information about our English language requirements.
These fees are for the 2022/23 academic year. Fees for new and returning students may change each year by an amount set under the government’s regulation. For further information about our undergraduate fees, please visit: https://www.londonmet.ac.uk/applying/funding-your-studies/undergraduate-tuition-fees/
Please note, in addition to the tuition fee there may be extra costs for things such as equipment, materials, printing, textbooks, trips or professional body fees. There may also be other activities that are not formally part of your course and not required to complete your course, but that you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.
Provider information
Admissions Office
166-220 Holloway Road
Address3 are not listed for this Course.
City of London
N7 8DB
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