**Why study this course?** Designed to equip you for a successful career in marketing communications and public relations, this undergraduate degree explores the drivers and dynamics of the communications industry, covering the key elements of modern theory and practice. Studying in London means you'll be immersed in one of the world's most important centres for advertising, communications and public relations with plenty of opportunities for industry experience. You'll also have the opportunity to gain accreditation from professional bodies such as the Chartered Institute of Marketing (additional costs apply). We're ranked fourth in the country and best in London for publicity studies according to the National Student Survey 2020. **More about this course** This undergraduate course is taught in the heart of London – one of the world’s most important centres for advertising, communications and public relations. You’ll be well placed to undertake work placements in the industry, which will be available as credited modules during your degree. This career-oriented course explores the drivers and dynamics of the marketing industry, covering the key elements of modern advertising, marketing communications and public relations. You’ll learn techniques and approaches that will help you balance the often conflicting demands of an organisation’s stakeholders, enabling you to deliver clear and consistent results. The course will give you a clear foundation in both theory and practice, and focuses on helping you develop transferable skills. You’ll have the option to specialise in areas that interest you, with modules in copywriting, brand management and media relations available. As well as gaining valuable real-world experience through work placements, you’ll also have the opportunity to study abroad as part of your degree. **What our students say** "It's not been just a degree, it's actually been an experience. It's been an adventure." Christopher Bird, former student "All of the modules were very rewarding and I found them extremely enjoyable. During the course of my degree I found myself revelling in marketing and the creative side but, saying this, I still thoroughly enjoyed all modules." Natalie Lewkowicz, former student

Example Year 1 modules include: Assessing the Marketing Environment (core, 15 credits) Introduction to Media Culture and Society (core, 30 credits) Principles and Practice in Marketing (core, 30 credits) Public Relations (core, 30 credits) Understanding and Managing Marketing Information (core, 15 credits) Example Year 2 modules include: Advertising Theory, Process and Practice (core, 30 credits) Communications and Digital Marketing (core, 30 credits) Consumer Culture and Behaviour (core, 30 credits) Consumer PR and Media Relations (core, 15 credits) Brand Management (option, 15 credits) Digital Marketing (option, 15 credits) Learning through Work (option, 15 credits) Social Media (option, 15 credits) Example Year 3 modules include: Communication Theory and Concepts (core, 30 credits) Corporate Communications (core, 30 credits) Marketing and Communications Project (core, 30 credits) Public Relations in Practice (core, 15 credits) Creative Advertising and Copywriting (option, 15 credits) Learning through Work 2 (option, 15 credits) Managing Corporate Reputation (option, 15 credits) Professional Experience Year Placement (option, 30 credits) Services Marketing (option, 15 credits)

You'll be assessed through reports, essays, exams, group work and individual portfolio work.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N5P2

Institution code: L68

Campus Name: Holloway

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

We accept a broad range of equivalent level qualifications, please check the UCAS tariff calculator or contact us if you are unsure if you meet the minimum entry requirements for this course. We encourage applications from international/EU students with equivalent qualifications. We also accept mature students with diverse backgrounds and experiences.

Please click the following link to find out more about qualification requirements for this course

http://www.londonmet.ac.uk/applying/undergraduate/entry-requirements/

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

England	2310.0	Module
Northern Ireland	2310.0	Module
Scotland	2310.0	Module
Wales	2310.0	Module
EU	3894.0	Module
International	3894.0	Module
Channel Islands	3894.0	Module
Republic of Ireland	3894.0	Module

These fees are for the 2022/23 academic year. Fees for new and returning students may change each year by an amount set under the government’s regulation. For further information about our undergraduate fees, please visit: https://www.londonmet.ac.uk/applying/funding-your-studies/undergraduate-tuition-fees/ Please note, in addition to the tuition fee there may be extra costs for things such as equipment, materials, printing, textbooks, trips or professional body fees. There may also be other activities that are not formally part of your course and not required to complete your course, but that you may find helpful (for example, optional field trips). The costs of these are additional to your tuition fee and the fees set out above and will be notified when the activity is being arranged.

Admissions Office
166-220 Holloway Road
Address3 are not listed for this Course.
City of London
N7 8DB