Media Communications (Professional Placement Year)
Bath Spa University
Media Communications (Professional Placement Year)
Course Summary
This is the 4 year course which includes a Professional Placement Year.
Revolutionise how media creators communicate to audiences with our Media Communications degree.
- Learn the skills to succeed across the ever-growing communications industries.
- Reimagine how you use media to communicate to audiences ethically.
- Work with our in-house marketing company and innovation hub to gain on the ground experience.
Throughout this Media Communications degree, you’ll develop your creative skills in marketing, creative strategy, PR, journalism and social media management and prepare for success across the thriving communications sector. You’ll gain experience working on cross-platform campaigns on communication strategies, explore political media making and investigative journalism, and delve into producing social media content, PR packs and augmented reality trails.
Taught by a team of researchers and creative media strategists and creators, you’ll learn how to rethink media communications for social change. You’ll study online influencers and diverse forms of screen representation, explore the ethics of social media platforms like TikTok and alternative approaches to journalism, emerging marketing practices for immersive experiences and beyond.
In your final year, you’ll join The Studio in Bath, the University’s new city-centre innovation hub for creative media technology and Immersive Promotion Design, our own in-house immersive marketing company. By collaborating with the region’s media and communications sector on cross-platform campaigns, feature articles and activist media, you’ll grow into a communications professional, realising your vision for a more inclusive media landscape. As fresh voices in these organisations, you’ll gain on the ground experience in the industry which will enable you to leap into a career in communications, PR, marketing and social media.
**More about the Professional Placement Year**
A Professional Placement Year (PPY), traditionally known as a sandwich year, is where a student undertakes a period of work with an external organisation for between 9-13 months. The placement occurs between the students' second and third years of undergraduate study. Students can engage in up to 3 placements to make up the total time and are required to source the placement(s) themselves with support from the Careers & Employability Team.
Course Details - Modules
Year one: audiences, activism and access -
Open your eyes to being a media activist. You’ll be introduced to analytical tools to critique contemporary media, such as gender, race, identity, and violence. You’ll learn new graphic design and project development skills, as well as how to research media audiences.
Year two: industries, inclusivity and influencers -
Understand the communications industry. You’ll learn marketing, influencer and branding practices, identifying opportunities to revolutionise how media creators communicate to audiences. You’ll learn web design skills, explore grassroots community media, practice cross-platform communication strategies, and increase your awareness of media ethics.
Year 3: emerging voices, technologies and opportunities -
Become a communications professional and realise your vision for a more inclusive media landscape. You’ll work beyond the borders of the university, joining The Studio, our innovation hub for creative media technology, and Immersive Promotion Design, our in-house immersive marketing company, while collaborating with arts and cultural organisations. You’ll learn how immersive media, feminist activism and videogames can all shape the future of media.
Course Details – Assessment Method
You’ll produce the kind of media content that defines our ‘communications for change’ ethos, working on creative media campaigns, marketing strategies, investigative journalism features, political media making, social media content, PR packs and even augmented reality trails.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
S176
Institution code:
B20
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Year 2
Year 4
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
A Level - Grades BCC-CCC preferred
Grade Merit is preferred.
Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).
