This course, created in collaboration with employers, will give you the opportunity to develop the digital marketing skills needed for a career in media and marketing. During your degree you will use real-life client briefs to explore and apply the latest tools for social and online media creation, data analytics and digital marketing management. You’ll explore the customer experience, including the psychology of online influence and the customer journey as well as online reputation, the meaning of branding and crisis management. You’ll dive deep into data, search engine optimisation and analytics, ensuring you can prove your marketing ideas are working, and study strategy and community management, as well as day-to-day customer communications. You’ll use (at least) the big seven social networking platforms, as well as other online communities, and create all manner of media: audio, video, infographics, memes, copy and websites. We’ll help you to become an independent professional and a team player, understanding the dynamics of ideation, creativity and collaboration. You’ll practise pitching and presenting as part of a team, and you’ll start your own social media channels, growing your own audience and influence online, to evidence your skillset. In your second and third year you can tailor your degree to your own interests and aspirations. Alongside Online Community Management and Digital Marketing Communications, Strategy & Analysis, you can choose to learn about Interactive Storytelling, Transmedia and experience marketing, undertake your own Creative Project or plan to start your own business with the Enterprise and Creativity module. **Professional placements** You’ll complete professional work placements and create real digital marketing campaigns as part of your assessed work. We have strong links with key employers including the BBC, ITV, marketing, digital marketing and social media companies and advertising agencies. You will build your portfolio, knowledge and the attitude needed to meet the demanding needs of this fast-changing industry. **Career opportunities** You’ll graduate ready for a career as a digital marketing professional in a wide range of organisations. You’ll also be well-qualified for creative media roles, as well as freelance and entrepreneurial opportunities.

On this course you will study a selection of modules, which may include: Digital Design; Core Production Skills; Digital Marketing Fundamentals; Online Community Management; Interactive Storytelling; Digital Marketing Strategy and Analysis; Transmedia Production; Digital Studio.

Assessment Methods are not listed for this Course.

Chartered Institute of Marketing

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: 9N04

Institution code: L24

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

EU	12000.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
International	12000.0	Year 1

We advise students that there may be additional course costs in addition to annual tuition fees: Recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own. On some courses there may be additional costs, such as field trips, equipment, accreditations, that may be part-funded by the University. More details will be provided at the start of the course. You'll need to include placement/s travel and associated costs too, however the University will contribute a standard amount towards your total expenditure. The University provides students with a £6 printing credit each academic year which can be topped up either on campus or online.

Brownberrie Lane
Horsforth
Address3 are not listed for this Course.
Leeds
LS18 5HD