Marketing is a fundamental part of today's complex business environment. Almost every aspect of the world around us is branded, packaged and marketed for media-savvy consumers. On this course you’ll learn how to cut through the noise and reach these consumers, developing the essential toolkit needed for success in today’s business and marketing environment. We’ll give you a good grounding in the fundamental principles of business and marketing, teaching you how to conduct market audits, identify your target market and carry out competitor analysis. You’ll study the marketing communications mix and devise strategies for communications campaigns and product launches, as well as learn how the legal system affects businesses. Rapid advances in technology have completely transformed the way businesses operate, so you’ll explore the impact of technology on business models and practices and look at new digital strategies for reaching audiences. Keeping you at the forefront of the latest developments in business and marketing, we’ll bring theory to life through the use of current case studies and real-life examples. You’ll develop the key analytical and research skills sought after by employers, as well as crucial soft skills such as collaboration and how to present effectively. We’ll also give you lots of opportunities to develop your professional networks throughout the degree, thanks to our regular programme of expert guest speakers and a year-long Professional Learning through Work module which involves working on a live business or marketing project with an employer. **Professional placements** You’ll gain relevant work experience through professional placements included in your degree. Recent students have completed placements at Leeds-based digital company twentysix, Jet2, Marie Curie, Morrisons, Arc Inspirations, Halifax Town FC and Think Pacific. **Career opportunities** You’ll be well-qualified to join our graduates who work in marketing, web development and account management roles in a wide variety of organisations. You could also continue on to postgraduate study and specialise in the areas of business and marketing that interest you the most.

On this course you will study a selection of modules, which may include: Operations Management; Management and Organisational Behaviour; Financial and Management Accounting; e-Business and e-Marketing; Marketing Communications; Entrepreneurship and Creativity; International Marketing; Business and Management Strategy.

Assessment Methods are not listed for this Course.

Chartered Institute of Marketing

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N1N5

Institution code: L24

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

EU	12000.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
International	12000.0	Year 1

We advise students that there may be additional course costs in addition to annual tuition fees: Recommended and required reading lists will be provided at the start of your course. All the books and e-books are available from our Library to borrow but you may choose to purchase your own. On some courses there may be additional costs, such as field trips, equipment, accreditations, that may be part-funded by the University. More details will be provided at the start of the course. You'll need to include placement/s travel and associated costs too, however the University will contribute a standard amount towards your total expenditure. The University provides students with a £6 printing credit each academic year which can be topped up either on campus or online.

Brownberrie Lane
Horsforth
Address3 are not listed for this Course.
Leeds
LS18 5HD