Gain valuable professional skills and specialist knowledge in both marketing and public relations. As part of your course you’ll: - Explore a range of topics, from digital marketing to reputation management and campaign development to customer relations - Understand and positively respond to the changing technological, political, ethical and legal contexts within which organisations currently operate - Take a real-life client-centred approach to learning though project work, campaigns and consultancy in this dynamic sector

Year 1 Core Modules: - Public Relations & Brand Communication Toolkit - Introduction to Public Relations & Brand Communication - Marketing Environment - Introduction to Digital Marketing - Marketing Essentials - Personal Branding & Communication Skills Year 2 Core Modules: - Contemporary PR Communications - The Pitch - Digital Engagement 1: Cross Platform Storytelling - Managing Marketing Projects - Consumer Insight - Global Communication Project - Digital Engagement 2: Magnetic Content Year 3 Core Modules: - Digital Strategy - Strategic Marketing - Consultancy Project 1: Research & Professional Practice - Consultancy Project 2: Pitching & Professional Practice In addition choose from a list of Year 3 Option Modules. Please check our website for a full and up-to-date list.

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26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N5P2

Institution code: L27

Campus Name: City CampusC

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

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English Language Entry Requirement Information are not listed for this Course.

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City Campus
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Leeds
LS1 3HE