If you don’t have the required UCAS points to secure a place on the full degree programme, this integrated foundation year will enable you to transition onto our full BA (Hons) International Tourism Management with Marketing course, preparing you for academic life at university. As part of your foundation year, you’ll: - Study four events, tourism and hospitality management related modules - these will introduce you to the subjects included on each of our routes, from events principles and practice to customer service experiences - Study two additional modules that will help you develop the academic and study skills needed to successfully transition from school or the workplace to higher education As part of your course, you’ll: - Combine your passion for travel and exploration with a marketing focus - Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms - Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with - Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector **ACCREDITATION** Leeds Beckett is an Institute of Travel & Tourism recognised university.

Foundation year core modules: - Introduction to Study Skills - Introduction to Careers in Events, Tourism & Hospitality - Tourism Principles & Practice - Events Principles & Practice - Hospitality Principles & Practice - Customer Service Experiences Year 1 Core Modules: - Complexities of Tourism - Cultures, Ethics & Tourism Encounters - Industry Insights - Management & the Tourism Workforce - Marketing the Tourism Experience - Understanding Tourism Experiences Year 2 Core Modules: - Communicating Consumer Experiences - Destination Management - Tourism Entrepreneurship - International Tour Operations - Tourism Marketing Research - Trends in Tourism Year 3 Core Modules: - Experiential Marketing - Individual Project - Tourism Consultancy Ventures - Tourism Marketing Strategy In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

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26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N849

Institution code: L27

Campus Name: Headingley Campus

Campus code:

The following entry points are available for this course:

Foundation

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

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City Campus
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Leeds
LS1 3HE