Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take. As part of your course, you’ll: - Combine your passion for travel and exploration with a marketing focus - Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms - Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with - Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector **ACCREDITATION** Leeds Beckett is an Institute of Travel & Tourism recognised university.

Year 1 Core Modules: - Complexities of Tourism - Cultures, Ethics & Tourism Encounters - Industry Insights - Management & the Tourism Workforce - Marketing The Tourism Experience - Understanding Tourism Experiences Year 2 Core Modules: - Communicating Consumer Experiences - Destination Management - Tourism Entrepreneurship - International Tour Operations - Tourism Marketing Research - Trends in Tourism Year 3 Core Modules: - Experiential Marketing - Individual Project - Tourism Consultancy Ventures - Tourism Marketing Strategy In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N845

Institution code: L27

Campus Name: Headingley Campus

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

Please click the following link to find out more about qualification requirements for this course

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English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

EU	9250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
Channel Islands	9250.0	Year 1
International	12000.0	Year 1

Additional Fee Information are not listed for this Course.

City Campus
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Leeds
LS1 3HE