The BSc (Hons) Business Management with Marketing is aimed at students who have an interest in developing knowledge and understanding of the key aspects of business management and marketing, and in particular, who are looking to pursue a career in business management and marketing. It seeks to give students a learning experience that allows them to develop proficiencies that create effective managerial behaviour in different organisations in today’s changing business environment. The curriculum and learning and teaching strategy are complemented by guest lectures and ‘live’ workshops to promote independent learning and increasing their employability skills for the future. Year 1 provides you with a good understanding of the foundations of business alongside the fundamentals of marketing. Years 2 and 3 gives you a thorough grounding in the more specialist concepts and applications of marketing management. The programme provides the intellectual underpinnings required for a career in a rapidly changing work environment, a rigorous approach to self-awareness and personal development and a significant exposure to the world of work and its current demands through work experience opportunities. The degree is ideal for those interested in a future career in Business or Marketing. The programme offers students a thorough grounding in business and the more specialist concepts and applications of marketing management. Students will be exposed to the relational nature of marketing, the primacy of customers in the digital world, how strategic marketing works, and how marketing communications can aid the success of the organization in the international context. Students will have an opportunity to qualify for the CMI Level 5 Diploma in Management and Leadership (5D1V2) or the Level 5 Certificate in Leadership and Management (5C1V2) dependent on successful completion of modules which are mapped to one of these CMI awards. The emphasis in the course design has been to provide this strong business degree with a focus on employability. The course offers an excellent grounding in knowledge of the key aspects of business management that are covered by a range of modules from the Management and Marketing subject area. In turn, the degree seeks to inculcate in students many of the skills and competences in research, presentation, critical analysis, problem solving, team building and entrepreneurship, which all together should be helpful for future employment opportunities.

Year One: • Essentials of Management • Academic and Employability Skills • Principles of Marketing • Accounting and Finance • Quantitative Methods for Business • Managing and Leading People Year Two: • Ethics and Law in the Gig Economy • Corporate Governance and Social Responsibility • Economics for Business • Strategic Brand Management and Social Media • Consumer Psychology and Behaviour • Introduction to Digital Marketing Year Three: • Global Leadership and Change Management • International Strategic Management • Creativity Innovation and Entrepreneurship • Digital Marketing Strategies • Market Research and Digital Marketing Analytics • Digital Sales Management

Assessment is designed to meet the programme and module learning outcomes both academically and professionally in formative form including the preparation and feedback from seminars, workshops, tests and presentations, as well as in summative assessments that contributes to the grade, including individual coursework, group work, projects, in-class presentations, and exams. In particular, as is usual in the sector, this programme involves a considerable amount of group work and group assessment, i.e., as much as 50% of the assessment on selected modules may take this form.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: NN53

Institution code: L17

Campus Name: Birmingham

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

In addition we require all applicants to hold GCSE Maths and English Language at grade C or grade 4 or above.

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails
IELTS (Academic)	6.0	IELTS 6.0 or above with a minimum of 5.5 in each component.

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 0%

Employment after 15 months (Most common jobs): 0%

Go onto work and study: 0%

Channel Islands	9250.0	Year 1
EU	9250.0	Year 1
England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1
International	14150.0	Year 1

Our course fees also include all textbooks and materials. Please see the following link for further information - https://www.law.ac.uk/study/undergraduate/course-fees-and-funding/

2 Bunhil Row
Address2 are not listed for this Course.
Address3 are not listed for this Course.
London
EC1Y 8HQ