How do people decide what to buy? How can you influence business relationships through marketing strategies? Is social media changing consumer behaviour? If you are interested in the application of psychology in a business context, this degree gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions, taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, allowing you to develop a distinctive expertise in both fields of study. In your first year, you will gain a solid foundation in psychology, key marketing concepts and techniques. You will also study another subject of your choice from Social Sciences, the Management School or another university department. The second year sees you learn about areas such as Marketing Research, Cognitive Psychology, Marketing in the Supply Chain and Consumer Behaviour. You will also carry out market research projects with real clients, putting theory into practice and strengthening your professional consulting abilities. Final year students learn Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications. Across three years, you acquire in-depth knowledge and develop a solid understanding of the complementary and/or contrasting theoretical lenses between the two disciplines, working alongside both marketing and psychology majors. Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are ranked third in the UK for graduate prospects for marketing by the Complete University Guide, and we are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy & Mather, Leo Burnett, and Grey Advertising.

Modules are not listed for this Course.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: N5C8

Institution code: L14

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

We also require: GCSE Mathematics grade B or 6, English Language grade B or 6

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 90%

Employment after 15 months (Most common jobs): 60%

Go onto work and study: 85%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1

for details of the fees for Channel Islands and international students, please visit our website for details of the specific fees for the degree programme you wish to study.

Bailrigg
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Lancaster
LA1 4YW