Continuous changes in global markets and technology mean that marketing managers need the skills to adapt to a marketing landscape in constant flux. Today’s Chief Marketing Officers need to develop not just short-term marketing plans but longer-term future strategies.
This degree helps shape and build you as a future marketing leader, with a year in industry central to your learning experience.
We provide an all-round understanding of marketing, studying key areas including Consumer Behaviour, Marketing Communications and Global Markets. You will study all aspects of Market Research, and gain a practical understanding of how marketing and advertising work in an organisational context. In addition, you will have the option of studying various modules from other departments in the Management School to develop your wider management knowledge and acumen. You are supported throughout by an academic tutor – offering pastoral support on academic work, time management, personal matters and everything in between.
You will experience a broad range of learning opportunities, with a strong emphasis on collaborative working, that support your personal development as well as your academic skills. You will take two modules designed to help prepare for and later reflect on your industry placement.
Your placement in your third year is designed to improve your understanding of marketing and management in practice. Previous students have worked with multinational companies such as The Walt Disney Company, Boots and Nike; others have secured roles with marketing agencies, charities and local organisations.
Your final year allows you to reflect on your real-world experience and develop a portfolio of work to impress at any job interview.
The Complete University Guide rank us third in the UK for graduate prospects for marketing, and consistently more than over 90% of our students gain full-time graduate employment within six months of graduating. Our careers team includes a dedicated departmental careers coach who works with you from day one, challenging you to think about where you want to work after graduation, and helping you build and develop your CV with the experience it needs to secure a successful graduate position in a sector and company of your choosing. Past graduates have gone on to positions as Marketing Executives, Assistant Brand Managers and Management and Marketing Officers.
The University will use all reasonable effort to support you to find a suitable placement for your studies. While a placement role may not be available in a field or organisation that is directly related to your academic studies or career aspirations, all placement roles offer valuable experience of working at a graduate level and gaining a range of professional skills.
If you are unsuccessful in securing a suitable placement for your third year, you will be able to transfer to the equivalent non-placement degree scheme and would continue with your studies at Lancaster, finishing your degree after your third year. The University offers a range of shorter placement and internship opportunities for which you would be welcome to apply.
Course Details - Modules
Modules are not listed for this Course.
Course Details – Assessment Method
Assessment Methods are not listed for this Course.
Course Details – Professional Bodies
Professional Bodies are not listed for this Course.
How to Apply
26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application Codes
Course code:
N503
Institution code:
L14
Campus Name:
Main Site
Campus code:
Points of Entry
The following entry points are available for this course:
Year 1
Entry Requirements for Advanced Entry (Year 2 and Beyond)
Entry Requirements for Advanced Entry are not listed for this Course.
International applicants
Standard Qualification Requirements
With 16 points from the best 3 Higher Level subjects.
GCSE English Language grade B or 5
Please click the following link to find out more about qualification requirements for this course
Minimum Qualification Requirements
Minimum Further Information are not listed for this Course.
English language requirements
Test
Grade
AdditionalDetails
English Language Entry Requirement Information are not listed for this Course.
Unistats information
Student satisfaction :
90%
Employment after 15 months (Most common jobs):
60%
Go onto work and study:
85%
Fees and funding
England
9250.0
Year 1
Northern Ireland
9250.0
Year 1
Scotland
9250.0
Year 1
Wales
9250.0
Year 1
Additional Fee Information
for details of the fees for Channel Islands and international students, please visit our website for details of the specific fees for the degree programme you wish to study.
Provider information
Bailrigg
Address2 are not listed for this Course.
Address3 are not listed for this Course.
Lancaster
LA1 4YW
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