Are you highly creative? Do you want to understand business and marketing as well as the design process? This joint honours degree offers you the chance to study a degree in business with a creative focus. Delivered by our Design and Marketing departments, you will develop a distinctive expertise in both fields and develop a solid understanding of both their complementary and contrasting theoretical lenses. This is not about graphic design but rather the theory and development of the design process. You will develop a solid grounding in design principles and applications, learn how to produce design briefs, commission design work and manage marketing for any area, from packaging to online advertising. Throughout your three years, you will work alongside both marketing and design majors, and the lively discussion between marketers and contemporary designers forms an important part of your course. In your first year, you will learn about business models, science and new technology, product development, sustainability, and how design interacts with social media. We also explore areas ranging from consumer behaviour to marketing research, customer relationship management to marketing communications. You will be encouraged to think about how theory works in practice. The second year covers subjects such as routes to market – in particular retail – the application of design thinking and marketing research methods. Our final-year consultancy projects see you work with a real-life client, conducting research and putting theory into practice, strengthening your professional consulting abilities. The relationship between design and marketing is becoming increasingly more strategic and business-driven. We are ranked third in the UK for graduate prospects for marketing by the Complete University Guide, and this degree gives you the skills to succeed, whichever career path you choose.

At Lancaster you can choose from a range of innovative and flexible degree programmes, and you also have the option of combining different subjects from across our faculties to create a unique, tailored degree. Lancaster's flexible degree structure also allows you to switch the focus of your degree as your interests evolve and as career opportunities develop. We distinguish between Part I (your first year, which is a preparatory course, and does not count towards your final degree) and Part II, the subsequent years. Part II is where you then begin to study your chosen subject in more depth, including a selection of advanced options. For more detailed information regarding the modules for each individual degree scheme at Lancaster University please visit Lancaster University’s website.

Assessment Methods are not listed for this Course.

Professional Bodies are not listed for this Course.

26 January This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Course code: NW52

Institution code: L14

Campus Name: Main Site

Campus code:

The following entry points are available for this course:

Year 1

Entry Requirements for Advanced Entry are not listed for this Course.

GCSE English Language grade B or 5

Please click the following link to find out more about qualification requirements for this course

Minimum Further Information are not listed for this Course.

Test	Grade	AdditionalDetails

English Language Entry Requirement Information are not listed for this Course.

Student satisfaction : 90%

Employment after 15 months (Most common jobs): 60%

Go onto work and study: 85%

England	9250.0	Year 1
Northern Ireland	9250.0	Year 1
Scotland	9250.0	Year 1
Wales	9250.0	Year 1

for details of the fees for Channel Islands and international students, please visit our website for details of the specific fees for the degree programme you wish to study.

Bailrigg
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Lancaster
LA1 4YW